1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > Australia - Mobile Media - Mobile Video Streaming

Australia - Mobile Media - Mobile Video Streaming

  • June 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 13 pages

Mobile video streaming, also known as mobile TV, has been promoted by mobile network operators as a prime benefit of capable infrastructure which has resulted from networks being upgraded with HSPA and LTE technologies. These upgrades enable subscribers to view streaming content on the go, with content less subject to outages and failed connections. However, until recently the platform had not caught the public's attention, despite the introduction of unmetered access and generous data caps.

MNOs initially failed to develop the right business models to deliver the type of content suitable for mobile streaming (such as sports oriented content, and short clips). It was also uncertain whether customers would want to pay for content at all, given the small size of screens when mobile streaming was initially promoted. However, in recent months the popularity of phablets, or devices with screens larger than 5.5 inches, has helped address some of the concerns that mobile streaming was unsuitable for the small screen. In addition, the development of new technologies such as LTE-Broadcast will make the delivery of mobile streaming more efficient on a technical level, while the ability of people to view content from Netflix and other OTT services via mobile devices has made the format more attractive.

The platform is also being made more popular by the reliance on Wi-Fi for backhaul, thus addressing concerns of high data consumption on mobile plans.

This report provides an overview of the mobile video streaming market in Australia, including an analysis of marketing strategies and background information on the technologies and players behind such services.

Key developments:
Zeebox rebranded as Beamly TV; Telstra delivers on LTE-Broadcast technology; mobile video streaming gains traction with OTT providers such as Netflix, 700MHz and 1800MHz spectrum use facilitating mobile streaming efficiency for consumers.

Companies mentioned in this report:
Vodafone, 3, VHA, Optus, Telstra, Yahoo!7, FANGO, ABC, myTVR, Beem, Foxtel

Table Of Contents

Australia - Mobile Media - Mobile Video Streaming
1. Synopsis
2. What is mobile video steaming?
2.1 On-demand mobile video streaming
2.2 Broadcast mobile video streaming
3. Market overview and analysis
3.1 Smartphone market analysis
3.2 Pursuing wrong business models
3.3 Device and content-driven developments
3.4 Key market the youth segments
3.5 Mobile Social TV
3.5.1 FANGO
3.5.2 Foxtel Go
3.5.3 iView
3.5.4 Beamly TV
4. Cloud-based mobile streaming
4.1 Background information
5. Major players
5.1 Overview
5.2 VHA Hutchison's Planet 3 and Vodafone Central
5.3 Telstra's BigPond mobile TV
5.3.1 Background information
5.3.2 Mobile Foxtel (Foxtel Go)
5.4 Optus
5.4.1 Mobile streaming content overview
6. Regulation
6.1 Spectrum for mobile broadcasting
7. Technology platforms
7.1 Multimedia Broadcast/Multicast Service (MBMS)
7.2 Digital Video Broadcasting-Handheld (DVB-H)
7.2.1 Background information
7.2.2 DVB-H trials
8. Related reports
Exhibit 1 Overview of the now defunct cloud- based mobile streaming services
Exhibit 2 Background information on the defunct Optus TV Now service
Exhibit 3 Examples of Mobile TV technologies
Exhibit 4 Broadcast Australia DVB-H trials 2005 - 2009

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
The North America telecoms market: trends and forecasts 2016–2021

The North America telecoms market: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • October 2016
  • by Analysys Mason

Telecoms revenue in North America will grow between 2016 and 2021 (despite intensifying competition in the US mobile market), due to growth in fixed broadband spending driven by NGA roll-out. This report ...

The Developed Asia-Pacific telecoms market: trends and forecasts 2016-2021

The Developed Asia-Pacific telecoms market: trends and forecasts 2016-2021

  • $ 7999
  • Industry report
  • November 2016
  • by Analysys Mason

"Telecoms retail revenue for the developed Asia-Pacific region will grow steadily from USD172 billion in 2015 to USD189 billion in 2021." Challenges remain in the developed Asia-Pacific (DVAP) telecoms ...

Global telecoms market: trends and forecasts 2016-2021

Global telecoms market: trends and forecasts 2016-2021

  • $ 7999
  • Industry report
  • December 2016
  • by Analysys Mason

"Telecoms service revenue will increase worldwide to USD1540 billion in 2021, at a CAGR of 0.7%." Telecoms retail revenue growth worldwide will be boosted by increasing handset data usage supported by ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.