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The stretchable electronics market is still in its nascent stage as very few products have been commercialized such as CHECKLIGHT by Reebok, while many products are expected to get commercialized by 2018 and 2019. This technology is capable of converting rigid electric components and devices into a stretchable and wearable form. The global stretchable electronics market is expected to reach $911.37 million by 2023, at a CAGR of 96.6% between 2015 and 2023. In terms of geography, North America accounted for the major market share of ~40% in 2014 as most of the research & development activities are going on in the U.S., followed by Europe. The key driving factor behind the growth of the said market is the presence of the major players in the region and the growing usage of stretchable electronics in various applications.

The major players in the stretchable electronics market are adopting different strategies to expand and gain a strong position in this market. As the number of established players is gradually growing in the global marketplace, it has become imperative for market players to gain a competitive edge over the other companies. The key players adopted strategies such as focusing on rigorous R&D activities to launch products in the said market along with, entering into agreements, contracts, & partnerships to compete in the stretchable electronics market.

The report provides a detailed insight into the current stretchable electronics market, and identifies key trends in the various segments of the market along with providing in-depth quantitative and qualitative information. The report segments the global stretchable electronics market on the basis of component, application, and geography. Furthermore, it provides market size forecasts, and trend analysis with respect to the market’s time-line. Detailed geographic insights with respect to major regions such as North America, APAC, Europe, and Rest of the World have also been included in the report.

The major players that are active in the global stretchable electronics market are Koninklijke Philips N.V (Netherlands), Adidas AG (Germany), 3M (U.S), DuPont (U.S), BodyMedia (U.S), PARC (U.S), Cambrios (U.S), PowerFilm (U.S), Physical Optics Communication (U.S), and MC10 (U.S).

Table Of Contents

Stretchable Electronics Market by Component, Application, Geography - Trends and Forecast to 2015-2023
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 14
1.3.1 MARKET SCOPE 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 key data from primary sources 19
2.1.2.2 Key Industry Insights 20
2.1.2.3 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY type, DESIGNATION, and REGION 20
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN AND TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
2.4.1 ASSUMPTIONSOF THE RESEARCH STUDY 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 STRETCHABLE ELECTRONICS MARKET TO OVERSEE A GREAT OPPORTUNITY BY THE END OF 2023 29
4.2 STRETCHABLE ELECTRONICS, MAJOR COMPONENT SNAPSHOT 30
4.3 STRETCHABLE ELECTRONICS MARKET IN NORTH AMERICA 30
4.4 NORTH AMERICA IS PROJECTED TO COMMAND HIGHEST SHARE IN THE STRETCHABLE ELCTRONICS MARKET 31
4.5 STRETCHABLE ELECTRONICS - DEVELOPED VS. DEVELOPING ECONOMIES 31
4.6 STRETCHABLE ELECTRONICS - GLOBAL COMPONENTS MARKET 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 EVOLUTION 34
5.3 MARKET SEGMENTATION 35
5.3.1 MARKET, BY APPLICATION 35
5.3.2 MARKET, BY COMPONENTS 35
5.3.3 MARKET, BY REGION 36
5.4 MARKET DYNAMICS 36
5.4.1 DRIVERS 37
5.4.1.1 Advances in Materials and Assembly Techniques 37
5.4.1.2 Miniaturization of electronic products for better operational speed 38
5.4.1.3 Increasing consumer electronics industry 38
5.4.1.4 Increased utilization of organic solar cells 38
5.4.2 RESTRAINTS 39
5.4.2.1 Time consuming and Laborious manufacturing process of the stretchable electronics 39
5.4.2.2 Stabilized superior technologies hampering the growth of stretchable electronics in the consumer products industry 40
5.4.2.3 Lack of innovative and new devices 40
5.4.3 OPPORTUNITIES 41
5.4.3.1 Infiltration into multiple applications 41
5.4.3.2 Increasing smart sportswear industry 41
5.4.4 CHALLENGES 41
5.4.4.1 To achieve mechanical robustness and good electrical performance 41
5.4.4.2 Device protection and thermal consideration 41
5.4.5 BURINING ISSUE 42
5.4.5.1 Unaddressed regulatory issues 42
5.4.6 WINNING IMPERATIVE 42
5.4.6.1 Early adoption of stretchable electronics industry 42
6 INDUSTRY TRENDS 43
6.1 INTRODUCTION 44
6.2 VALUE CHAIN ANALYSIS 44
6.3 INDUSTRY TRENDS 45
6.4 STRATEGIC BENCHMARKING 46
6.4.1 MAJOR STRATEGY ADOPTED BY THE KEY PLAYERS 46

7 STRETCHABLE ELECTRONICS, BY COMPONENT 48
7.1 INTRODUCTION 49
7.1.1 STRETCHABLE ELECTRONICS MARKET SIZE BY COMPONENT (2015-2023) 50
7.1.2 STRETCHABLE ELECTRONICS MARKET, COMMERCIALIZATION OF THE COMPONENTS 51
7.2 STRETCHABLE CIRCUITS 52
7.3 ELECTROACTIVE POLYMERS 52
7.4 STRETCHABLE BATTERIES 53
7.5 STRETCHABLE CONDUCTORS 53
7.6 PHOTOVOLTAICS 54
8 STRETCHABLE ELECTRONICS MARKET, BY APPLICATION 55
8.1 INTRODUCTION 56
8.2 CONSUMER PRODUCTS 59
8.2.1 MOBILE DEVICES 62
8.2.2 WEARABLE DEVICES 63
8.2.3 SPORTS 65
8.2.4 COSMETICS 67
8.2.5 OTHER CONSUMER PRODUCTS 68
8.3 AUTOMOTIVE ELECTRONICS 70
8.4 HEALTHCARE 72
8.4.1 DIGITAL HEALTH DEVICES 75
8.4.2 MEDICAL DEVICES 77
8.5 AEROSPACE and DEFENSE 78
8.6 TEXTILES 81
8.7 TELECOM 83
9 STRETCHABLE ELECTRONICS, BY REGION 85
9.1 INTRODUCTION 86
9.2 NORTH AMERICA 88
9.2.1 U.S. 88
9.2.2 CANADA 89
9.2.3 MEXICO 89
9.3 EUROPE 91
9.3.1 U.K. 93
9.3.2 GERMANY 93
9.4 APAC (ASIA-PACIFIC) 94
9.4.1 JAPAN 95
9.4.2 CHINA 95
9.4.3 SOUTH KOREA 95
9.5 REST OF THE WORLD (ROW) 96
9.5.1 MIDDLE EAST and AFRICA 97
9.5.2 LATIN AMERICA 98
10 COMPETITIVE LANDSCAPE 99
10.1 OVERVIEW 99
10.2 KEY PLAYERS IN THE STRETCHABLE ELECTRONICS MARKET 100
10.3 COMPETITIVE SITUATIONS AND TRENDS 102
10.4 NEW PRODUCT LAUNCHES 103
10.5 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS and JOINT VENTURES 105
10.6 MERGERS and ACQUISITIONS 106
10.7 OTHER DEVELOPMENTS 107
11 COMPANY PROFILES 108
(Overview, Products and Services, Financials, Strategy and Development)*
11.1 INTRODUCTION 108
11.2 ADIDAS AG 109
11.3 DUPONT and CO. 112
11.4 3M CO. 115
11.5 KONINKLIJKE PHILIPS N.V. 118
11.6 POWERFILM, INC. 121
11.7 BODYMEDIA 123
11.8 CAMBRIOS TECHNOLOGIES CORPORATION 125
11.9 MC10, INC. 127
11.10 PHYSICAL OPTICS CORPORATION 128
11.11 PARC 131
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies
12 APPENDIX 133
12.1 INSIGHTS OF INDUSTRY EXPERTS 133
12.2 DISCUSSION GUIDE 134
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 137
12.4 AVAILABLE CUSTOMIZATIONS 138
12.5 RELATED REPORTS 139


LIST OF TABLES

TABLE 1 INCREASING CONSUMER ELECTRONICS INDUSTRY PROPELS THE GROWTH
OF STRETCHABLE ELECTRONICS MARKET 39
TABLE 2 STABILIZED SUPERIOR TECHNOLOGIES IN THE MARKET RESTRAINS THE GROWTH
IN STRETCHABLE ELECTRONICS MARKET IN CONSUMER INDUSTRY 40
TABLE 3 USAGE IN VARIOUS APPLICATIONS PAVE THE GROWTH AVENUE FOR PLAYERS
IN THE STRETCHABLE ELECTRONICS INDUSTRY 41
TABLE 4 TO ACHIEVE ROBUSTNESS AND GOOD ELECTRIC PERFORMANCE IS CREATING
A CHALLENGE IN THE STRETCHABLE ELECTRONICS MARKET 42
TABLE 5 KEY PLAYERS HAVE ADOPTED RESEARCH and DEVELOPMENT AND NEW PRODUCT DEVELOPMENTS AS THE MAJOR STRATEGIES 45
TABLE 6 STRETCHABLE ELECTRONICS MARKET SIZE, BY COMPONENT,
2017-2023 ($MILLION) 50
TABLE 7 STRETCHABLE ELECTRONICS MARKET SIZE, BY APPLICATION ($MILLION) 58
TABLE 8 STRETCHABLE ELECTRONICS MARKET SIZE FOR CONSUMER PRODUCTS APPLICATION, BY PRODUCT ($MILLION) 59
TABLE 9 STRETCHABLE ELECTRONICS MARKET SIZE FOR CONSUMER PRODUCTS APPLICATION, BY REGION ($MILLION) 60
TABLE 10 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR CONSUMER PRODUCTS APPLICATION, BY COUNTRY ($MILLION) 61
TABLE 11 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR CONSUMER PRODUCTS APPLICATION, BY COUNTRY ($THOUSAND) 61
TABLE 12 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR CONSUMER PRODUCTS APPLICATION, BY COUNTRY ($THOUSAND) 61
TABLE 13 STRETCHABLE ELECTRONICS MARKET SIZE FOR MOBILE DEVICES APPLICATION,
BY REGION ($THOUSAND) 62
TABLE 14 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR MOBILE DEVICES APPLICATION, BY COUNTRY ($THOUSAND) 62
TABLE 15 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR MOBILE DEVICES APPLICATION, BY COUNTRY ($THOUSAND) 63
TABLE 16 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR MOBILE DEVICES APPLICATION, BY COUNTRY ($THOUSAND) 63
TABLE 17 STRETCHABLE ELECTRONICS MARKET SIZE FOR WEARABLE DEVICES APPLICATION, BY REGION, ($MILLION) 63
TABLE 18 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR WEARABLE DEVICES APPLICATION, BY COUNTRY ($MILLION) 64
TABLE 19 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR WEARABLE DEVICES APPLICATION, BY COUNTRY, 2016-2023 ($THOUSAND) 64
TABLE 20 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR WEARABLE DEVICES APPLICATION, BY COUNTRY, 2016-2023 ($MILLION) 64
TABLE 21 STRETCHABLE ELECTRONICS MARKET SIZE FOR SPORTS APPLICATION,
BY REGION ($MILLION) 65
TABLE 22 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR SPORTS APPLICATION, BY COUNTRY ($MILLION) 65
TABLE 23 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR SPORTS APPLICATION,
BY COUNTRY ($THOUSAND) 66
TABLE 24 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR SPORTS APPLICATION,
BY COUNTRY ($THOUSAND) 66
TABLE 25 STRETCHABLE ELECTRONICS MARKET SIZE FOR COSMETICS APPLICATION,
BY REGION, ($THOUSAND) 67
TABLE 26 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR COSMETIC APPLICATION, BY COUNTRY ($THOUSAND) 67
TABLE 27 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR COSMETIC APPLICATION,
BY COUNTRY ($THOUSAND) 67
TABLE 28 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR COSMETIC APPLICATION,
BY COUNTRY ($THOUSAND) 68
TABLE 29 STRETCHABLE ELECTRONICS MARKET SIZE FOR OTHER APPLICATION,
BY REGION ($THOUSAND) 68
TABLE 30 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR OTHER APPLICATION, BY COUNTRY ($THOUSAND) 69
TABLE 31 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR OTHER APPLICATION,
BY COUNTRY ($THOUSAND) 69
TABLE 32 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR OTHER APPLICATION,
BY COUNTRY ($THOUSAND) 69
TABLE 33 STRETCHABLE ELECTRONICS MARKET SIZE FOR AUTOMOTIVE APPLICATION,
BY REGION ($THOUSAND) 70
TABLE 34 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY COUNTRY ($THOUSAND) 71
TABLE 35 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR AUTOMOTIVE APPLICATION, BY COUNTRY ($THOUSAND) 71
TABLE 36 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR AUTOMOTIVE APPLICATION,
BY COUNTRY ($MILLION) 71
TABLE 37 HEALTHCARE APPLICATION, BY PRODUCT ($MILLION) 72
TABLE 38 STRETCHABLE ELECTRONICS MARKET SIZE FOR HEALTHCARE APPLICATION,
BY REGION ($MILLION) 73
TABLE 39 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR HEALTHCARE APPLICATION, BY COUNTRY ($MILLION) 73
TABLE 40 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR HEALTHCARE APPLICATION, BY COUNTRY ($THOUSAND) 74
TABLE 41 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR HEALTHCARE APPLICATION,
BY COUNTRY ($THOUSAND) 74
TABLE 42 DIGITAL HEATH DEVICE MARKET, BY PRODUCT ($MILLION) 75
TABLE 43 STRETCHABLE ELECTRONICS MARKET SIZE FOR DIGITAL HEALTH DEVICE,
BY REGION ($MILLION) 76
TABLE 44 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR DIGITAL HEALTH DEVICE, BY COUNTRY ($MILLION) 76
TABLE 45 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR DIGITAL HEALTH DEVICE,
BY COUNTRY ($THOUSAND) 76
TABLE 46 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR DIGITAL HEALTH DEVICE,
BY COUNTRY ($MILLION) 77
TABLE 47 STRETCHABLE ELECTRONICS MARKET SIZE FOR MEDICAL DEVICE, BY REGION ($THOUSAND) 77
TABLE 48 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR MEDICAL DEVICE, BY COUNTRY ($THOUSAND) 77
TABLE 49 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR MEDICAL DEVICE,
BY COUNTRY ($MILLION) 78
TABLE 50 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR MEDICAL DEVICE,
BY COUNTRY ($MILLION) 78
TABLE 51 STRETCHABLE ELECTRONICS MARKET SIZE FOR AEROSPACE and DEFENSE APPLICATION, BY REGION ($THOUSAND) 79
TABLE 52 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR AEROSPACE
and DEFENSE APPLICATION, BY COUNTRY ($THOUSAND) 79
TABLE 53 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR AEROSPACE and DEFENSE APPLICATION, BY COUNTRY ($THOUSAND) 80
TABLE 54 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR AEROSPACE and DEFENSE APPLICATION, BY COUNTRY ($MILLION) 80
TABLE 55 STRETCHABLE ELECTRONICS MARKET SIZE FOR TEXTILE APPLICATION,
BY REGION ($THOUSAND) 81
TABLE 56 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR TEXTILE APPLICATION, BY COUNTRY ($THOUSAND) 82
TABLE 57 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR TEXTILE APPLICATION,
BY COUNTRY, 2016-2023 ($THOUSAND) 82
TABLE 58 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR TEXTILE APPLICATION,
BY COUNTRY, 2016-2023 ($MILLION) 83
TABLE 59 STRETCHABLE ELECTRONICS MARKET SIZE FOR TELECOM APPLICATION,
BY REGION, 2016-2023 ($THOUSAND) 83
TABLE 60 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE FOR TELECOM APPLICATION, BY COUNTRY, 2015-2023 ($THOUSAND) 84
TABLE 61 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE FOR TELECOM APPLICATION,
BY COUNTRY, 2015-2023 ($THOUSAND) 84
TABLE 62 APAC: STRETCHABLE ELECTRONICS MARKET SIZE FOR TELECOM APPLICATION,
BY COUNTRY ($THOUSAND) 84
TABLE 63 STRETCHABLE ELECTRONICS MARKET SIZE, BY REGION ($MILLION) 87
TABLE 64 NORTH AMERICA: STRETCHABLE ELECTRONICS MARKET SIZE, BY COUNTRY ($MILLION) 91
TABLE 65 EUROPE: STRETCHABLE ELECTRONICS MARKET SIZE, BY COUNTRY ($MILLION) 93
TABLE 66 APAC : STRETCHABLE ELECTRONICS MARKET SIZE, BY COUNTRY ($MILLION) 95
TABLE 67 ROW STRETCHABLE ELECTRONICS MARKET, 2017 - 2023 ($THOUSAND) 96
TABLE 68 ROW STRETCHABLE ELECTRONICS MARKET, BY APPLICATION,
2017 - 2023 ($THOUSAND) 97
TABLE 69 STRETCHABLE ELECTRONICS IN MIDDLE EAST and AFRICA , BY APPLICATION,
2017 - 2023 ($THOUSAND) 97
TABLE 70 STRETCHABLE ELECTRONICS IN LATIN AMERICA , BY APPLICATION,
2017 - 2023 ($THOUSAND) 98
TABLE 71 STRETCHABLE ELECTRONICS MARKET KEY PLAYERS, 2014 100
TABLE 72 NEW PRODUCT LAUNCHES, 2011-2015 103
TABLE 73 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS and JOINT VENTURES,
2013-2015 105
TABLE 74 MERGERS and ACQUISITIONS, 2013-2015 106
TABLE 75 CONTRACTS, AWARDS AND OTHER DEVELOPMENTS, 2013-2015 107



LIST OF FIGURES

FIGURE 1 MARKET COVERED 14
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 KEY DATA COLLECTED FROM SECONDARY SOURCES 18
FIGURE 4 KEY DATA COLLECTED FROM PRIMARY SOURCES 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 7 MARKET BREAKDOWN AND DATA TRIANGULATION 23
FIGURE 8 GLOBAL STRETCHABLE ELECTRONICS MARKET SHAPSHOT (2017 VS. 2023) 25
FIGURE 9 GLOBAL STRETCHABLE ELECTRONICS MARKET - KEY CONTRIBUTING PLAYERS 25
FIGURE 10 GLOBAL STRETCHABLE ELECTRONICS MARKET, BY APPLICATION, 2020 VS. 2023 ($THOUSAND):CONSUMER PRODUCTS TO HAVE HIGHEST SHARE IN 2023 26
FIGURE 11 GLOBAL STRETCHABLE ELECTRONICS MARKET, BY COMPONENT (2017 VS. 2023) 27
FIGURE 12 STRETCHABLE ELECTRONICS MARKET, BY GEOGRAPHIC REGIONS: NORTH AMERICA WOULD BE A MONOPOLY RULER BY 2023 28
FIGURE 13 ATTRACTIVE MARKET OPPORTUNITITES IN STRETCHABLE ELECTRONICS MARKET -2017 TO 2023 29
FIGURE 14 STRETCHABLE CIRCUITS TO BE THE LARGEST COMPONENT AMONG THE THREE COMPONENTS IN STRETCHABLE ELECTRONICS MARKET BY 2018 30
FIGURE 15 NORTH AMERICA STRETCHABLE ELECTRONICS PROJECTED MARKET, 2023 30
FIGURE 16 U.S. IS PROJECTED TO HOLD A GLOBAL MARKET SHARE OF ~96% DURING 2018 31
FIGURE 17 APAC COUNTRIES ARE THE FASTEST GROWING, 2017-2023: CHINA PROJECTED
TO BE THE FASTEST GROWING REGION IN THE GLOBAL STRETCHABLE ELECTRONICS MARKET 31
FIGURE 18 TOP THREE COMPONENT SEGMENTS PROJECTED TO SHARE MAXIMUM
OF THE MARKET, 2017 32
FIGURE 19 EVOLUTION OF STRETCHABLE TECHNOLOGY 34
FIGURE 20 STRETCHABLE ELECTRONICS MARKET SEGMENTATION: BY APPLICATION 35
FIGURE 21 STRETCHABLE ELECTRONICS MARKET: BY COMPONENTS 35
FIGURE 22 STRETCHABLE ELECTRONICS MARKET, BY REGION 36
FIGURE 23 INCREASING CONSUMER ELECTRONICS INDUSTRY WILL INCREASE THE DEMAND FOR STRETCHABLE ELECTRONICS 37
FIGURE 24 VALUE CHAIN ANALYSIS 44
FIGURE 25 RESEARCH and DEVELOPMENT IS THE MAJOR STRATEGY ADOPTED
BY INDUSTRY PLAYERS 46
FIGURE 26 NEW PRODUCT DEVELOPMENT : A MAJOR STRATEGY ADOPTED
BY INDUSTRY PLAYERS 47
FIGURE 27 STRETCHABLE ELECTRONICS MARKET, BY COMPONENT 49
FIGURE 28 STRETCHABLE ELECTRONICS MARKET SIZE, BY COMPONENT,
2017-2023 ($MILLION) 50
FIGURE 29 STRETCHABLE COMPONENT MARKET - COMMERCIALIZATION TIMELINE 51
FIGURE 30 STRETCHABLE ELECTRONICS VS. ELECTROACTIVE POLYMERS,
2017 VS. 2023 ($MILLION) 52
FIGURE 31 STRETCHABLE PHOTOVOLTAICS MARKET ($MILLION) 54
FIGURE 32 MARKET, BY APPLICATION 56
FIGURE 33 STRETCHABLE ELECTRONICS - COMMERCIALIZATION TIMELINE 57
FIGURE 34 CONSUMER PRODUCTS APPLICATION TO HOLD HIGHEST SHARE IN 2023 57
FIGURE 35 CONSUMER ELECTRONICS APPLICATION ,BY PRODUCT, 2016 - 2023 ($MILLION) 59
FIGURE 36 CONSUMER PRODUCTS APPLICATION - GEOGRAPHIC ANALYSIS, 2023 60
FIGURE 37 HEALTHCARE APPLICATION MARKET SHARE, BY PRODUCT, 2023 72
FIGURE 38 DIGITAL HEALTH DEVICES MARKET SHARE FORECAST, BY TYPE, 2023 75
FIGURE 39 AEROSPACE and DEFENSE APPLICATION MARKET SIZE, BY REGION, 2023 79
FIGURE 40 GEOGRAPHIC ANALYSIS - TEXTILE APPLICATION OF STRETCHABLE
ELECTRONICS, 2023 81
FIGURE 41 STRETCHABLE ELECTRONICS MARKET - GEOGRAPHIC SEGMENTATION 86
FIGURE 42 GEOGRAPHIC SNAPSHOT (2017): CHINA TO BE THE FASTEST GROWING MARKET DURING THE FORECAST PERIOD 87
FIGURE 43 GEOGRAPHIC SHARE - STRETCHABLE ELECTRONICS MARKET, 2018 88
FIGURE 44 NORTH AMERICA - STRETCHABLE ELECTRONICS MARKET SNAPSHOT 90
FIGURE 45 EUROPE - STRETCHABLE ELECTRONICS MARKET SNAPSHOT 92
FIGURE 46 APAC- STRETCHABLE ELECTRONICS MARKET SNAPSHOT 94
FIGURE 47 STRETCHABLE ELECTRONICS IN ROW, MARKET SNAPSHOT(2017-2023) 96
FIGURE 48 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS(2012-2015) 99
FIGURE 49 ADIDAS AG GREW AT THE HIGHEST RATE BETWEEN 2012 AND 2015 100
FIGURE 50 MARKET EVALUATION FRAMEWORK- NEW PRODUCT DEVELOPMENT HAS FUELLED GROWTH AND DEVELOPMENT OF THE KEY PLAYERS IN STRETCHABLE ELECTRONICS MARKET 102
FIGURE 51 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY
STRATEGY (2012-2015) 103
FIGURE 52 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS - REFERENCE 108

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