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Wearable computing refers to electronic technologies that are incorporated into clothing and accessories which are worn on the body comfortably. The wearable devices primarily perform most of the computing tasks as mobile phones or laptops; however in some cases these devices outperform the hand-held devices. The implication and uses of wearable technologies have a widespread influence in the field of healthcare and medical, fitness and wellness, infotainment, military, and industrial applications among others. In simple terms, wearable devices make things easier by offering several computing features in various day-to-day applicationsdue to the integration of computing and communication devices.

The global wearable computingmarket is expected to reach $34.61billion by 2020,at a CAGR of 20.7% between 2015and 2020.

The global wearable computingmarkethas been segmented into three categories that include application, technology, and geography. The application segment is classified into fitness and wellness, medical and healthcare, enterprise and industrial, infotainment and others. The application category is further segmented by various types of products,which include wristbands, smart clothing, foot wear, smart watches, and smart glasses among others. The technology segment is classified into computing technologies, display technologies, networking technologies, and others.The wearable computing market has also been segmented on the basis of geography which includes the Americas, Europe, APAC, and RoW.

The major players that offer various products in the wearable computingmarket are Adidas AG (Germany), Apple, Inc. (U.S.), Fitbit, Inc. (U.S.), Pebble Technology Corporation (U.S.), Garmin Ltd. (U.S.), Jawbone (U.S.), LG Electronics, Inc. (South Korea), Motorola Mobility Holdings, Inc. (U.S.), Sony Corporation (Japan), and Samsung Electronics Co., Ltd. (South Korea) among others.

Table Of Contents

Wearable Computing Market by Application, by Technology, and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 STUDY OBJECTIVES 15
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of Primaries Interviews: By Company Type, Designation, and Region 21
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 22
2.2.2.1 Growing demand for wearable devices 22
2.2.3 SUPPLY-SIDE ANALYSIS 23
2.2.3.1 Increase in the number of product launches in the wearable computing market 23
2.2.3.2 Growing usage of wearable devices in military 24
2.3 MARKET SIZE ESTIMATION 24
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 27
2.5 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN WEARABLE COMPUTING 35
4.2 WEARABLE COMPUTING MARKET: BY APPLICATION 35
4.3 WEARABLE COMPUTING MARKET IN THE ASIA-PACIFIC REGION 36
4.4 WEARABLE COMPUTING FITNESS AND WELLNESS APPLICATION MARKET, BY GEOGRAPHY 37
4.5 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 38
5 MARKET OVERVIEW 39
5.1 MARKET SEGMENTATION 40
5.1.1 WEARABLE COMPUTING MARKET, BY APPLICATION 41
5.1.2 WEARABLE COMPUTING MARKET, BY TECHNOLOGY 41
5.1.3 WEARABLE COMPUTING MARKET, BY GEOGRAPHY 42
5.2 MARKET EVOLUTION 42
5.3 MARKET DYNAMICS 44
5.3.1 DRIVERS 45
5.3.1.1 Increasing adoption of smartwatches and wristbands in consumer market 45
5.3.1.2 Rising focus towards communication, networking, and recognition technologies for wearables 46
5.3.1.3 Growing popularity of Internet of Things 46
5.3.1.4 Increasing popularity of wearable health and medical devices. 46
5.3.2 RESTRAINTS 47
5.3.2.1 High initial price range of body and eye wear 48
5.3.2.2 Power consumption and limited battery life 48
5.3.2.3 Social acceptance factor 49
5.3.3 OPPORTUNITIES 49
5.3.3.1 Penetration of Smart Clothing in the European region with increased funding 49
5.3.3.2 Development of key enabling technologies 50
5.3.3.3 Increasing adoption of wearables in multiple application areas 50
5.3.4 CHALLENGES 51
5.3.4.1 Technical difficulties 51
5.3.4.2 Device protection and thermal consideration 51
5.3.5 BURNING ISSUE 51
5.3.5.1 Unaddressed regulatory issues 51
5.3.6 WINNING IMPERATIVE 51
5.3.6.1 Investment from major players such as Google, Microsoft, Apple, Motorola, and various fitness devices manufacturers 51

6 INDUSTRY TRENDS 52
6.1 INTRODUCTION 53
6.2 VALUE CHAIN ANALYSIS 54
6.3 PORTER'S FIVE FORCES ANALYSIS 55
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 56
6.3.2 THREAT OF SUBSTITUTES 57
6.3.3 BARGAINING POWER OF BUYERS 58
6.3.4 BARGAINING POWER OF SUPPLIERS 59
6.3.5 THREAT OF NEW ENTRANTS 60
6.4 STRATEGIC BENCHMARKING 61
6.4.1 TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 61
7 WEARABLE COMPUTING MARKET, BY APPLICATION 62
7.1 INTRODUCTION 63
7.2 FITNESS AND WELLNESS APPLICATION 66
7.2.1 WRISTBANDS 66
7.2.2 SMART CLOTHING 66
7.2.3 FOOTWEAR 67
7.2.4 OTHERS 67
7.3 MEDICAL AND HEALTHCARE 70
7.3.1 CONTINUOUS GLUCOSE MONITORS 71
7.3.2 DRUG DELIVERY PRODUCTS 71
7.3.3 ECG MONITORING 72
7.3.4 OTHERS 72
7.4 ENTERPRISE AND INDUSTRIAL 75
7.4.1 HAND-WORN TERMINALS 76
7.4.2 OTHERS 76
7.5 INFOTAINMENT 80
7.5.1 SMARTWATCHES 80
7.5.2 AUGMENTED REALITY DEVICES 81
7.5.2.1 HEAD-UP DISPLAYS 81
7.5.2.2 HEAD-MOUNTED DISPLAYS 81
7.5.2.3 SMART GLASSES 82
7.6 OTHERS 86
8 WEARABLE COMPUTING MARKET, BY TECHNOLOGY 90
8.1 INTRODUCTION 91
8.1.1 COMPUTING TECHNOLOGIES 91
8.1.1.1 WEARABLE COMPUTERS 91
8.1.2 DISPLAY TECHNOLOGIES 92
8.1.2.1 VIRTUAL REALITY 93
8.1.2.2 AUGMENTED REALITY 93
8.1.3 NETWORKING TECHNOLOGIES 93
8.1.3.1 BLUETOOTH 94
8.1.3.2 Wi-Fi 94
8.1.3.3 OTHERS 95
8.1.4 OTHER TECHNOLOGIES 95
9 GEOGRAPHIC ANALYSIS 96
9.1 INTRODUCTION 97
9.2 THE AMERICAS 100
9.2.1 U.S. 103
9.2.2 CANADA 103
9.2.3 MEXICO 103
9.3 EUROPE 107
9.3.1 U.K. 109
9.3.2 GERMANY 109
9.3.3 FRANCE 109
9.3.4 REST OF EUROPE 110
9.4 ASIA-PACIFIC 114
9.4.1 CHINA 116
9.4.2 JAPAN 116
9.4.3 SOUTH KOREA 116
9.4.4 INDIA 117
9.4.5 REST OF APAC 117
9.5 REST OF THE WORLD (ROW) 121
9.5.1 MIDDLE EAST 122
9.5.2 AFRICA 122
10 COMPETITIVE LANDSCAPE 127
10.1 OVERVIEW 128
10.2 MARKET RANKING FOR WEARABLE COMPUTING MARKET, 2014 129
10.3 COMPETITIVE SCENARIO 130
10.4 RECENT DEVELOPMENTS 131
10.4.1 NEW PRODUCT LAUNCHES 131
10.4.2 PARTNERSHIPS, AGREEMENTS, AND CONTRACTS and COLLABORATIONS 133
10.4.3 MERGERS AND ACQUISITIONS 133
11 COMPANY PROFILES 134
(Overview, Products and Services, Financials, Strategy and Development)*
11.1 INTRODUCTION 134
11.2 ADIDAS AG 135
11.3 APPLE INC. 137
11.4 BOSTON SCIENTIFIC CORPORATION 139
11.5 FITBIT INC. 141
11.6 GARMIN, LTD. 143
11.7 JAWBONE 146
11.8 LG ELECTRONICS, INC. 148
11.9 MOTOROLA MOBILITY HOLDINGS, INC. 151
11.10 NIKE, INC. 153
11.11 PEBBLE TECHNOLOGY, CORPORATION 155
11.12 SAMSUNG ELECTRONICS CO., LTD 157
11.13 SONY CORPORATION 160
11.14 ZEPHYR TECHNOLOGY CORPORATION 162
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
12 APPENDIX 164
12.1 INSIGHTS OF INDUSTRY EXPERTS 164
12.2 DISCUSSION GUIDE 165
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 170
12.4 AVAILABLE CUSTOMIZATIONS 172
12.5 RELATED REPORTS 173


LIST OF TABLES

TABLE 1 ADOPTION OF SMARTWATCHES AND WRISTBANDS IN THE CONSUMER MARKET PROPELS THE GROWTH OF WEARABLE COMPUTING MARKET 45
TABLE 2 HIGH INITIAL PRICE S ACT AS A HINDRANCE TO THE WEARABLE COMPUTING MARKET 47
TABLE 3 PENETRATION OF SMART CLOTHING IN THE EUROPEAN REGION WITH INCREASED FUNDING, IS A HUGE OPPORTUNITY FOR THE WEARABLE COMPUTING MARKET 49
TABLE 4 LIST OF PROJECTS FUNDED BY THE EUROPEAN UNION 50
TABLE 5 THE PORTER'S FIVE FORCES ANALYSIS: HIGH DEGREE OF COMPETITION IS LIKELY TO HAVE MAXIMUM IMPACT ON THE OVERALL MARKET,2014 55
TABLE 6 WEARABLE COMPUTING MARKET, BY APPLICATION, 2013 - 2020 ($MILLION) 64
TABLE 7 WEARABLE COMPUTING MARKET, BY APPLICATION, 2013 - 2020 (MILLION UNITS) 65
TABLE 8 WEARABLE FITNESS and WELLNESS COMPUTING APPLICATION MARKET,
2013 - 2020 ($MILLION) 68
TABLE 9 WEARABLE FITNESS and WELLNESS COMPUTING APPLICATION MARKET,
2013 - 2020 (MILLION UNITS) 68
TABLE 10 WEARABLE FITNESS and WELLNESS COMPUTING MARKET, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 69
TABLE 11 WEARABLE FITNESS and WELLNESS COMPUTING MARKET, BY GEOGRAPHY,
2013 - 2020 (MILLION UNITS) 70
TABLE 12 WEARABLE MEDICAL and HEALTHCARE APPLICATION MARKET,
2013 - 2020 ($MILLION) 72
TABLE 13 WEARABLE MEDICAL and HEALTHCARE APPLICATION MARKET,
2013 - 2020 (THOUSAND UNITS) 73
TABLE 14 WEARABLE MEDICAL and HEALTHCARE APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 74
TABLE 15 WEARABLE MEDICAL and HEALTHCARE APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 (THOUSAND UNITS) 75
TABLE 16 WEARABLE ENTERPRISE and INDUSTRIAL APPLICATION MARKET,
2013 - 2020 ($MILLION) 77
TABLE 17 WEARABLE ENTERPRISE and INDUSTRIAL APPLICATION MARKET,
2013 - 2020 (THOUSAND UNITS) 78
TABLE 18 WEARABLE ENTERPRISE and INDUSTRIAL MARKET, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 79
TABLE 19 WEARABLE ENTERPRISE and INDUSTRIAL MARKET, BY GEOGRAPHY,
2013 - 2020 (THOUSAND UNITS) 79
TABLE 20 WEARABLE INFOTAINMENT APPLICATION MARKET, 2013 - 2020 ($MILLION) 82
TABLE 21 WEARABLE INFOTAINMENT APPLICATION MARKET, 2013 - 2020 (MILLION UNITS) 83
TABLE 22 WEARABLE INFOTAINMENT APPLICATION MARKET, BY AUGMENTED REALITY DEVICES, 2013 - 2020 ($MILLION) 84
TABLE 23 WEARABLE INFOTAINMENT APPLICATION MARKET, BY AUGMENTED REALITY DEVICES, 2013 - 2020 (THOUSAND UNITS) 84
TABLE 24 WEARABLE INFOTAINMENT APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 85
TABLE 25 WEARABLE INFOTAINMENT APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 (MILLION UNITS) 86
TABLE 26 WEARABLE COMPUTING OTHERS APPLICATION MARKET, 2013 - 2020 ($MILLION) 87
TABLE 27 WEARABLE COMPUTING OTHERS APPLICATION MARKET,
2013 - 2020 (MILLION UNITS) 88
TABLE 28 WEARABLE COMPUTING OTHERS APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 ($MILLION) 89
TABLE 29 WEARABLE COMPUTING OTHERS APPLICATION MARKET, BY GEOGRAPHY,
2013 - 2020 (THOUSAND UNITS) 89
TABLE 30 WEARABLE COMPUTING MARKET, BY GEOGRAPHY, 2013 - 2020 ($MILLION) 99
TABLE 31 WEARABLE COMPUTING MARKET, BY GEOGRAPHY, 2013 - 2020 (MILLION UNITS) 99
TABLE 32 THE AMERICAS WEARABLE COMPUTING MARKET, BY REGION,
2013 - 2020 ($MILLION) 102
TABLE 33 THE AMERICAS WEARABLE COMPUTING MARKET, BY REGION,
2013 - 2020 (MILLION UNITS) 103
TABLE 34 THE AMERICAS WEARABLE COMPUTING MARKET, BY COUNTRY,
2013 - 2020 ($MILLION) 103
TABLE 35 THE AMERICAS WEARABLE COMPUTING MARKET, BY COUNTRY,
2013 - 2020 (MILLION UNITS) 104
TABLE 36 THE AMERICAS WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 ($MILLION) 104
TABLE 37 THE AMERICAS WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 (MILLION UNITS) 105
TABLE 38 THE AMERICAS WEARABLE COMPUTING MARKET, BY FITNESS and WELLNESS APPLICATION, 2013 - 2020 ($MILLION) 105
TABLE 39 THE AMERICAS WEARABLE COMPUTING MARKET, BY MEDICAL and HEALTHCARE APPLICATION, 2013 - 2020 ($MILLION) 106
TABLE 40 THE AMERICAS WEARABLE COMPUTING MARKET, BY ENTERPRISE and INDUSTRIAL APPLICATION, 2013 - 2020 ($MILLION) 106
TABLE 41 THE AMERICAS WEARABLE COMPUTING MARKET, BY INFOTAINMENT APPLICATION, 2013 - 2020 ($MILLION) 106
TABLE 42 THE AMERICAS WEARABLE COMPUTING MARKET, BY OTHERS APPLICATION,
2013 - 2020 ($MILLION) 107
TABLE 43 EUROPE WEARABLE COMPUTING MARKET, BY COUNTRY, 2013 - 2020 ($MILLION) 110
TABLE 44 EUROPE WEARABLE COMPUTING MARKET, BY COUNTRY,
2013 - 2020 (MILLION UNITS) 110
TABLE 45 EUROPE WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 ($MILLION) 111
TABLE 46 EUROPE WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 (THOUSAND UNITS) 111
TABLE 47 EUROPE WEARABLE COMPUTING MARKET, BY FITNESS and WELLNESS APPLICATION, 2013 - 2020 ($MILLION) 112
TABLE 48 EUROPE WEARABLE COMPUTING MARKET, BY MEDICAL and HEALTHCARE APPLICATION, 2013 - 2020 ($MILLION) 112
TABLE 49 EUROPE WEARABLE COMPUTING MARKET, BY ENTERPRISE and INDUSTRIAL APPLICATION, 2013 - 2020 ($MILLION) 113
TABLE 50 EUROPE WEARABLE COMPUTING MARKET, BY INFOTAINMENT APPLICATION,
2013 - 2020 ($MILLION) 113
TABLE 51 EUROPE WEARABLE COMPUTING MARKET, BY OTHERS APPLICATION,
2013 - 2020 ($MILLION) 114
TABLE 52 APAC WEARABLE COMPUTING MARKET, BY COUNTRY, 2013 - 2020 ($MILLION) 117
TABLE 53 APAC WEARABLE COMPUTING MARKET, BY COUNTRY,
2013 - 2020 (MILLION UNITS) 118
TABLE 54 APAC WEARABLE COMPUTING MARKET, BY APPLICATION, 2013 - 2020 ($MILLION) 118
TABLE 55 APAC WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 (THOUSAND UNITS) 119
TABLE 56 APAC WEARABLE COMPUTING MARKET, BY FITNESS and WELLNESS APPLICATION, 2013 - 2020 ($MILLION) 119
TABLE 57 APAC WEARABLE COMPUTING MARKET, BY MEDICAL and HEALTHCARE APPLICATION, 2013 - 2020 ($MILLION) 120
TABLE 58 APAC WEARABLE COMPUTING MARKET, BY ENTERPRISE and INDUSTRIAL APPLICATION, 2013 - 2020 ($MILLION) 120
TABLE 59 APAC WEARABLE COMPUTING MARKET, BY INFOTAINMENT APPLICATION,
2013 - 2020 ($MILLION) 120
TABLE 60 APAC WEARABLE COMPUTING MARKET, BY OTHERS APPLICATION,
2013 - 2020 ($MILLION) 121
TABLE 61 ROW WEARABLE COMPUTING MARKET, BY REGION, 2013 - 2020 ($MILLION) 122
TABLE 62 ROW WEARABLE COMPUTING MARKET, BY REGION, 2013 - 2020 (MILLION UNITS) 122
TABLE 63 ROW WEARABLE COMPUTING MARKET, BY APPLICATION, 2013 - 2020 ($MILLION) 123
TABLE 64 ROW WEARABLE COMPUTING MARKET, BY APPLICATION,
2013 - 2020 (THOUSAND UNITS) 123
TABLE 65 ROW WEARABLE COMPUTING MARKET, BY FITNESS and WELLNESS APPLICATION, 2013 - 2020 ($MILLION) 124
TABLE 66 ROW WEARABLE COMPUTING MARKET, BY MEDICAL and HEALTHCARE APPLICATION, 2013 - 2020 ($MILLION) 124
TABLE 67 ROW WEARABLE COMPUTING MARKET, BY ENTERPRISE and INDUSTRIAL APPLICATION, 2013 - 2020 ($MILLION) 125
TABLE 68 ROW WEARABLE COMPUTING MARKET, BY INFOTAINMENT APPLICATION,
2013 - 2020 ($MILLION) 125
TABLE 69 ROW WEARABLE COMPUTING MARKET, BY OTHERS APPLICATION,
2013 - 2020 ($MILLION) 126
TABLE 70 MARKET RANKING OF THE TOP 5 PLAYERS IN THE WEARABLE
COMPUTING MARKET, 2014 129
TABLE 71 NEW PRODUCT LAUNCHES, 2013-2015 131


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 18
FIGURE 2 WEARABLE DEVICES MARKET SIZE, 2010-2012 22
FIGURE 3 PRODUCT LAUNCHES IN THE WEARABLE COMPUTING MARKET, 2013-2015 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 26
FIGURE 6 ASSUMPTIONS FOR THE RESEARCH STUDY 28
FIGURE 7 INFOTAINMENT APPLICATION ACCOUNTED FOR THE MAXIMUM MARKET SHARE IN WEARABLE COMPUTING MARKET IN 2014 30
FIGURE 8 SMARTWATCHES SEGMENT IS EXPECTED TO WITNESS HIGHER GROWTH RATE IN COMPARISON TO AUGMENTED REALITY DEVICES SEGMENT 31
FIGURE 9 HAND-WORN TERMINALS SEGMENT IS ESTIMATED TO ACCOUNT FOR THE HIGHEST MARKET VALUE IN THE ENTERPRISE AND INDUSTRIAL APPLICATION DURING THE FORECAST PERIOD 32
FIGURE 10 APAC REGION WEARABLE COMPUTING MARKET ANALYSIS, BY COUNTRY, 2014 33
FIGURE 11 GLOBAL WEARABLE COMPUTING MARKET SHARE, BY GEOGRAPHY, 2014 34
FIGURE 12 INCREASING ADOPTION OF SMARTWATCHES, FITNESS BANDS, AND SMART CLOTHING PROVIDE OPPORTUNITIES IN WEARABLE COMPUTING 35
FIGURE 13 THE ENTERPRISE AND INDUSTRIAL SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 14 WRISTBANDS MARKET FOR WEARABLE COMPUTING IS ESTIMATED TO CAPTURE THE LION'S SHARE IN THE EMERGING ASIA-PACIFIC MARKET, 2015 36
FIGURE 15 APAC IS PROJECTED TO GROW AT THE HIGHEST CAGR AS COMPARED TO OTHER REGIONS FROM 2015 TO 2020 37
FIGURE 16 THE WEARABLE COMPUTING MARKET IS IN GROWING STAGE IN
THE APAC REGION, 2015 38
FIGURE 17 WEARABLE COMPUTING MARKET: SEGMENTATION 40
FIGURE 18 BY APPLICATION 41
FIGURE 19 BY TECHNOLOGY 41
FIGURE 20 BY GEOGRAPHY 42
FIGURE 21 EVOLUTION OF THE WEARABLE COMPUTING MARKET 43
FIGURE 22 MARKET DYNAMICS: OVERVIEW 44
FIGURE 23 SMARTWATCH SHIPMENTS BY COMPANY, 2014 46
FIGURE 24 SHARE OF AMERICANS, WHO OWNED DIFFERENT MEDICAL AND HEALTH WEARABLE DEVICES IN 2014 47
FIGURE 25 AVERAGE MARKET PRICES FOR VARIOUS WEARABLE DEVICES 48
FIGURE 26 LIFE CYCLE OF WEARABLE PRODUCTS, 2014 53
FIGURE 27 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE ASSEMBLY
AND DISTRIBUTION PHASES 54
FIGURE 28 THE PORTER'S FIVE FORCES ANALYSIS: 55
FIGURE 29 WEARABLE COMPUTING MARKET: PORTER'S FIVE FORCES ANALYSIS 56
FIGURE 30 INTENSITY OF COMPETITIVE RIVALRY: HIGH COMPETITION IN THE MARKET DUE TO THE NEW PRODUCT LAUNCHES AND INNOVATIONS 56
FIGURE 31 THREAT OF SUBSTITUTES WILL BE HIGH DUE TO AVAILABILITY OF SUBSTITUTE PRODUCTS 57
FIGURE 32 BARGAINING POWER OF BUYERS: AS THE ADOPTION RATE OF BUYERS IS HIGH, THEY WILL HAVE A HIGH BARGAINING POWER 58
FIGURE 33 BARGAINING POWER OF SUPPLIERS: TECHNOLOGICAL FACTORS IN WEARABLES WILL DRIVE THE MARKET FOR SUPPLIERS DURING THE FORECAST PERIOD 59
FIGURE 34 THREAT OF NEW ENTRANTS: WITH INNOVATIVE PRODUCT DEVELOPMENTS NEW ENTRANTS ARE LIKELY TO ENTER THIS MARKET 60
FIGURE 35 STRATEGIC BENCHMARKING: KEY PLAYERS LARGELY ADOPTED ORGANIC GROWTH STRATEGIES SUCH AS NEW PRODUCT LAUNCHES 61
FIGURE 36 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY APPLICATION 63
FIGURE 37 INFOTAINMENT APPLICATION: LARGEST MARKET SHARE IN THE WEARABLE COMPUTING MARKET BETWEEN 2014 AND 2020 64
FIGURE 38 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY FITNESS AND WELLNESS APPLICATION 66
FIGURE 39 SMART CLOTHING IS EXPECTED TO GROW AT THE HIGHEST CAGR IN FITNESS AND WELLNESS APPLICATION MARKET FROM 2014 TO 2020 67
FIGURE 40 THE AMERICAS: EXPECTED TO GROW AT A HIGHEST MARKET VALUE IN THE FITNESS AND WELLNESS MARKET BETWEEN 2014 AND 2020 69
FIGURE 41 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY MEDICAL AND HEALTHCARE APPLICATION 71
FIGURE 42 ECG MONITORS: EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MEDICAL AND HEALTHCARE APPLICATION MARKET BETWEEN 2014 AND 2020 73
FIGURE 43 THE AMERICAS: EXPECTED TO GROW AT THE HIGHEST MARKET VALUE IN THE MEDICAL AND HEALTHCARE APPLICATION MARKET BETWEEN 2014 AND 2020 74
FIGURE 44 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY ENTERPRISE AND INDUSTRIAL APPLICATION 76
FIGURE 45 HAND-WORN TERMINALS SEGMENT IS EXPECTED TO GROW AT THE HIGHEST MARKET VALUE IN THE ENTERPRISE AND INDUSTRIAL MARKET FROM
2014 TO 2020 77
FIGURE 46 APAC REGION IS EXPECTED TO GROW AT THE HIGHEST RATE IN THE ENTERPRISE AND INDUSTRIAL APPLICATION MARKET BETWEEN 2014 AND 2020 78
FIGURE 47 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY INFOTAINMENT APPLICATION 80
FIGURE 48 SEGMENTATION OF THE WEARABLE COMPUTING AUGMENTED REALITY DEVICES 81
FIGURE 49 SMARTWATCHES ARE PROJECTED TO INCREASE AT THE HIGHEST CAGR IN THE INFOTAINMENT APPLICATION MARKET BETWEEN 2014 AND 2020 82
FIGURE 50 SMART GLASSES ARE EXPECTED TO GROW AT THE HIGHEST MARKET VALUE IN THE AUGMENTED REALITY DEVICES MARKET FROM 2014 TO 2020 83
FIGURE 51 THE AMERICAS ARE EXPECTED TO GROW AT THE HIGHEST MARKET VALUE BETWEEN 2014 AND 2020 IN THE INFOTAINMENT APPLICATION MARKET 85
FIGURE 52 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY OTHER APPLICATION 87
FIGURE 53 TIES AND COLLARS SEGMENT IS PROJECTED TO GROW AT THE HIGHEST MARKET VALUE IN OTHERS APPLICATION MARKET BETWEEN 2014 AND 2020 87
FIGURE 54 THE AMERICAS ARE PROJECTED TO GROW AT THE HIGHEST MARKET VALUE IN OTHERS APPLICATION MARKET FROM 2014 TO 2020 88
FIGURE 55 SEGMENTATION OF THE WEARABLE COMPUTING MARKET: BY TECHNOLOGY 91
FIGURE 56 SEGMENTATION OF THE DISPLAY TECHNOLOGY 93
FIGURE 57 SEGMENTATION OF THE NETWORKING TECHNOLOGY 94
FIGURE 58 WEARABLE COMPUTING MARKET, BY REGION 97
FIGURE 59 GEOGRAPHIC SNAPSHOT (2014) - APAC REGION IS ESTIMATED TO REGISTER
THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 97
FIGURE 60 AMONG ALL COUNTRIES, THE U.S. IS CONSIDERED TO DOMINATE IN THE WEARABLE COMPUTING MARKET BETWEEN 2014 AND 2020 98
FIGURE 61 THE AMERICAS MARKET SNAPSHOT: THE MARKET WOULD BE DRIVEN BY THE GROWING DEMAND FROM MEDICAL AND HEALTHCARE APPLICATIONS DURING
THE FORECAST PERIOD 101
FIGURE 62 SEGMENTATION: AMERICAS 102
FIGURE 63 EUROPE MARKET SNAPSHOT: THE DEMAND FOR WEARABLE COMPUTING WOULD BE DRIVEN BY WIDE OPPORTUNITIES COMING UP IN THE VARIOUS APPLICATION MARKETS 108
FIGURE 64 SEGMENTATION: EUROPE 109
FIGURE 65 APAC MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY THE PRESENCE OF VARIOUS MAJOR PLAYERS IN THE REGION AND THE GROWING REGIONAL ECONOMY 115
FIGURE 66 SEGMENTATION: APAC 116
FIGURE 67 SEGMENTATION: ROW 121
FIGURE 68 KEY GROWTH STRATEGIES ADOPTED BY THE TOP COMPANIES BETWEEN
2012 AND 2015 128
FIGURE 69 MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES FUELLED GROWTH AND INNOVATION IN 2013 AND 2014 130
FIGURE 70 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 131
FIGURE 71 GEOGRAPHIC REVENUE MIX OF MAJOR MARKET PLAYERS 134
FIGURE 72 ADIDAS AG: COMPANY SNAPSHOT 135
FIGURE 73 APPLE INC.: COMPANY SNAPSHOT 137
FIGURE 74 BOSTON SCIENTIFIC CORP.: COMPANY SNAPSHOT 139
FIGURE 75 GARMIN LTD.: COMPANY SNAPSHOT 144
FIGURE 76 GARMIN, LTD.: SWOT ANALYSIS 145
FIGURE 77 LG ELECTRONICS INC.: COMPANY SNAPSHOT 148
FIGURE 78 LG ELECTRONICS, INC.: SWOT ANALYSIS 150
FIGURE 79 MOTOROLA MOBILITY HOLDINGS, INC.: SWOT ANALYSIS 152
FIGURE 80 NIKE, INC.: COMPANY SNAPSHOT 153
FIGURE 81 PEBBLE TECHNOLOGY CORP.: SWOT ANALYSIS 156
FIGURE 82 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 157
FIGURE 83 SAMSUNG ELECTRONICS CO., LTD.: SWOT ANALYSIS 159
FIGURE 84 SONY CORPORATION: COMPANY SNAPSHOT 160

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