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  4. > 2015 BASF in the Global Agrochemicals Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of BASF, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global agrochemical market.

Contains 57 pages and 10 tables

A strategic assessment of BASF, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global agrochemical market.

Contains 57 pages and 10 tables

Table Of Contents

2015 BASF in the Global Agrochemicals Market: Strategic Direction, Marketing Tactics, Technological Know-How
BASF
Carl Bosch Strasse 38
Ludwigshafen, 67056
Germany
Table Of Contents
Page
I. Business Organization ......................................... 1
II. Senior Management .......................................... 8
III. Facilities and Employees ..................................... 12
IV. Technological Know-how .................................... 15
V. Product Portfolio ........................................... 18
VI. Marketing Tactics ........................................... 31
VII. Sales and Profit Growth ...................................... 34
VIII. RandD Expenditures and Major Programs ......................... 41
IX. Collaborative Arrangements ................................... 45
X. Strategic Direction .......................................... 51


List of Tables
Table 1: BASF Sales and Operating Profit Growth
Table 2: BASF Sales by Business Segment
Table 3: BASF Sales Growth by Business Segment
Table 4: BASF Operating Profit and Margins by Business
Segment
Table 5: BASF Chemicals Sales by Division
Table 6: BASF Plastics Sales by Division
Table 7: BASF Performance Products Sales by Division
Table 8: BASF Agricultural Products and Nutrition
Sales by Division
Table 9: BASF Sales by Geographic Region and
Country
Table 10: BASF Sales Growth by Geographic
Region and Country

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