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  4. > 2015 Bayer in the Global Agrochemicals Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Bayer, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global agrochemical market.

Contains 66 pages and 17 tables

A strategic assessment of Bayer, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global agrochemical market.

Contains 66 pages and 17 tables

Table Of Contents

2015 Bayer in the Global Agrochemicals Market: Strategic Direction, Marketing Tactics, Technological Know-How
BAYER
51368 Leverkusen,
Germany
Table of Contents
Page
I. Business Organization ....................................... 1
II. Senior Management ......................................... 7
III. Facilities and Employees .................................... 10
IV. Technological Know-How ................................... 16
V. Product Portfolio .......................................... 19
VI. Marketing Tactics ......................................... 30
VII. Sales and Profit Growth .................................... 33
VIII. RandD Expenditures and Major Programs ........................ 52
IX. Collaborative Arrangements ................................. 57
X. Strategic Direction ......................................... 63


List of Tables
Table 1: Bayer Sales and Operating Profit Growth
Table 2: Bayer Sales by Business Segment
Table 3: Bayer Sales Growth by Business Segment
Table 4: Bayer Sales by Geographic Region
Table 5: Bayer Sales Growth by Geographic Region
Table 6: Bayer Material Science Sales by Geographic
Region
Table 7: Bayer Material Science Sales Growth by
Geographic Region
Table 8: Bayer Material Science Sales by Product
Category
Table 9: Bayer Material Science Sales Growth by
Geographic Region
Table 10: Bayer Systems Sales by Geographic Region
Table 11: Bayer Systems Sales Growth by Geographic
Region
Table 12: Bayer Systems Sales by Product Category
Table 13: Bayer Systems Sales Growth by Product
Category
Table 14: Bayer Materials Sales by Geographic Region
Table 15: Bayer Materials Sales Growth by Geographic
Region
Table 16: Bayer Materials Sales by Product Category
Table 17: Bayer Material Sales Growth by Product
Category

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