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  5. > 2015 Hologic in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Hologic, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 49 pages and 6 tables

A strategic assessment of Hologic, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 49 pages and 6 tables

Table Of Contents

2015 Hologic in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How
HOLOGIC
35 Crosby Drive
Bedford, MA 01730
Table of Contents
Page
I. Executive Summary ....................................................... 1
II. Business Organization ..................................................... 5
III. Senior Management ....................................................... 7
IV. Facilities and Employees .................................................. 9
V. Technological Know-How ................................................. 11
VI. Product Portfolio ........................................................ 17
VII. Marketing Tactics ....................................................... 26
VIII. Sales and Profit Growth .................................................. 30
IX. RandD Expenditures and Major Programs ..................................... 37
X. Collaborative Arrangements ............................................... 39
XI. Strategic Direction ...................................................... 46


List of Tables
Table 1: Hologic Sales and Operating Profit Growth
Table 2: Hologic Sales by Product Line
Table 3: Hologic Sales Growth by Product Line
Table 4: Hologic Operating Profit by Product Line
Table 5: Hologic Operating Profit Growth by Product Line
Table 6: Hologic Sales by Geographic Region

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