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  5. > 2015 Philips in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 133 pages and 10 tables

A strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 133 pages and 10 tables

Table Of Contents

2015 Philips in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How
PHILIPS MEDICAL SYSTEMS
Building QM, Box 10000
NL-568ODA
The Netherlands
Table of Contents
Page
I. Executive Summary ...................................................... 1

II. Business Organization ................................................... 17
III. Senior Management ..................................................... 29
IV. Facilities and Employees ................................................. 34
V. Technical Know-How ................................................... 38
VI. Product Portfolio ....................................................... 47
VII. Marketing Tactics ...................................................... 84
VIII. Sales and Profit Growth .................................................. 91
IX. RandD Expenditures and Major Programs .................................... 103
X. Collaborative Arrangements ............................................. 108
XI. Strategic Direction ..................................................... 127


List of Tables
Table 1: Philips Revenue by Operating Sector
Table 2: Philips Revenue Growth by Operating Sector
Table 3: Philips Operating Profit by Sector
Table 4: Philips Operating Profit Growth by Sector
Table 5: Philips Medical Systems Sales and Operating Profit Growth
Table 6: Philips Medical Systems Sales by Geographic Region
Table 7: Phillips Medical Systems Sales Growth by
Geographic Region
Table 8: Phillips Medical Systems Sales by Modality/Business
Table 9: Phillips Medical Systems Sales by Modality/Business and
Geographic Region
Table 10: Phillips Medical Systems System Placements and Installed
Base by Modality and Geographic Region

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