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  5. > 2015 Siemens in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 111 pages and 9 tables

A strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 111 pages and 9 tables

Table Of Contents

2015 Siemens in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How
SIEMENS
Medical Engineering Group
Henkestrasse 127
D-8520 Erlangen
Germany
Table of Contents
Page
I. Executive Summary.............................................................................................................1
II. Business Organization........................................................................................................11
III. Senior Management ...........................................................................................................20
IV. Facilities and Employees ...................................................................................................23

V. Technological Know-How.................................................................................................28
VI. Product Portfolio................................................................................................................36
VII. Marketing Tactics ..............................................................................................................71
VIII. Sales and Profit Growth, 2005-2009 ..................................................................................76
IX. RandD Expenditures and Major Programs ...........................................................................87
X. Collaborative Arrangements...............................................................................................91
XI. Strategic Direction ...........................................................................................................106


List of Tables
Table 1: Siemens Sales by Business Sector
Table 2: Siemens Sales Growth by Business Sector
Table 3: Siemens Operating Profit by Business Sector
Table 4: Siemens Operating Profit Growth by Business Sector
Table 5: Siemens Imaging Systems Sales and Operating
Profit Growth
Table 6: Siemens Imaging System Sales by Geographic Region
Table 7: Siemens Imaging Systems Worldwide Sales by Modality/Business
Table 8: Siemens Imaging Systems Sales by Modality/Business
and Geographic Region
Table 9: Siemens Imaging Systems System Placements and
Installed Base by Modality and Geographic Region

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