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  5. > 2015 Firmenich in the Global Flavor and Fragrance Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.

Contains 47 pages and 5 tables

A strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.

Contains 47 pages and 5 tables

Table Of Contents

2015 Firmenich in the Global Flavor and Fragrance Market: Strategic Direction, Marketing Tactics, Technological Know-How
FIRMENICH
1 route des Jeunes,
P.O. Box 239
1211 Geneva 8
Switzerland
Table Of Contents
Page
I. Executive Summary ....................................................... 1
II. Ownership .............................................................. 7
III. Business Evolution ....................................................... 8
IV. Organization and Management ............................................. 14
V. Major Facilities ......................................................... 16
VI. Product Portfolio and Technological Know-How .............................. 22
VII. Marketing Capabilities ................................................... 35
VIII. Financial Analysis ...................................................... 37
IX. Strengths and Weaknesses ................................................ 42
X. Strategic Direction ...................................................... 45


List of Tables
Table 1: Firmenich Operations by Country
Table 2: Firmenich Fragrance Introductions
Table 3: Firmenich Sales and Operating Profit Growth
Table 4: Firmenich Sales Growth by Geographic Region
Table 5: Firmenich Sales Growth by Product Category

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