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  5. > 2015 Frutarom in the Global Flavor and Fragrance Market: Strategic Direction, Marketing Tactics, Technological Know-How

A strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.

Contains 23 pages and 5 tables

A strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.

Contains 23 pages and 5 tables

Table Of Contents

2015 Frutarom in the Global Flavor and Fragrance Market: Strategic Direction, Marketing Tactics, Technological Know-How
TABLE OF CONTENTS
SECTION I: EXECUTIVE SUMMARY
- A 4-9 page synopsis of key sections.
SECTION II: OWNERSHIP
- Background of parent companies, private owners, and shareholder information.
SECTION III: BUSINESS EVOLUTION
- History of the company's formation, which is important to understanding the corporate
culture, management mentality, and future strategies.
- Business evolution milestone charts.
SECTION IV: ORGANIZATION AND MANAGEMENT
- Most recent acquisitions, divestitures, and organizational changes.
- Current organizational structure.
- Background of senior managers.
SECTION V: MAJOR FACILITIES AND EMPLOYEES
- Production, compounding, creative, and RandD facilities by country.
- Workforce size.
SECTION VI:PRODUCT PORTFOLIO AND TECHNOLOGICAL KNOW-HOW
- Major products and services, including fragrances (fine, technical), flavors, aroma-
chemicals (high-volume standard products, high-volume specialties, low-volume
specialties), essential oils, and others.
- Know-how in chemical technology, biotechnology, aromacology and related fields.
SECTION VII: MARKETING CAPABILITIES
- Sales force size by country.
- Major sale office locations.
- Marketing tactics.
SECTION VIII: FINANCIAL ANALYSIS
-Sales estimates by product category and geographic region.
-Five-year sales and operating profit performance.
SECTION IX: STRENGTHS AND WEAKNESSES
- Organizational
- Technological
- Marketing
- Financial
SECTION X: STRATEGIC DIRECTION
- Business goals and strategies, including internal expansion, acquisitions, and divestitures.

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