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  4. > 2015 Akzo Nobel in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How

The strategic assessment of Akzo Nobel, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 45 pages and 8 tablesThe strategic assessment of Akzo Nobel, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 45 pages and 8 tables

Table Of Contents

2015 Akzo Nobel in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How
AKZO NOBEL
Strawinskylaan 2555
1077 ZZ Amsterdam
Postbus 75730 1070 AS Amsterdam
The Netherlands
Table of Contents
Page
I. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
II. Business Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
III. Senior Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
IV. Facilities and Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
V. Technological Know-How . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
VI. Product Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
VII. Marketing Tactics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
VIII. Sales and Profit Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
IX. RandD Expenditures and Major Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
X. Collaborative Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
XI. Strategic Direction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41


List of Tables
Table 1: Akzo Nobel Sales and Operating Profit Growth
Table 2: Akzo Nobel Sales by Geographic Region and Country
Table 3: Akzo Nobel Sales Growth by Geographic Region and Country
Table 4: Akzo Nobel Sales by Business Segment
Table 5: Akzo Nobel Sales Growth by Business Segment
Table 6: Akzo Nobel Decorative Paints Sales by Geographic Region
Table 7: Akzo Nobel Decorative Paints Sales Growth by Geographic Region
Table 8: Akzo Nobel Performance Coatings Sales by Product Line
Table 9: Akzo Nobel Performance Coatings Sales by Geographic Region

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