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  4. > 2015 BASF in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How

The strategic assessment of BASF, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 58 pages and 5 tablesThe strategic assessment of BASF, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 58 pages and 5 tables

Table Of Contents

2015 BASF in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How
BASF
Carl Bosch Strasse 38
Ludwigshafen, 67056
Germany
Table of Contents
Page
I. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
II. Business Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
III. Senior Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
IV. Facilities and Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
V. Technological Know-How . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
VI. Product Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
VII. Marketing Tactics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
VIII. Sales and Profit Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
IX. RandD Expenditures and Major Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
X. Collaborative Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
XI. Strategic Direction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46


List of Tables
Table 1: BASF Sales and Profit Growth
Table 2: BASF Sales by Business Segment
Table 3: BASF Sales Growth by Business Segment
Table 4: BASF Operating Profit and Margins by Business Segment
Table 5: BASF Performance Products Sales by Division
Table 6: BASF Performance Products Sales Growth by Division
Table 7: BASF Chemicals Sales by Division
Table 8: BASF Plastics Sales by Division
Table 9: BASF Functional Solutions Products Sales by Division
Table 10: BASF Functional Solutions Products Sales Growth by Division
Table 11: BASF Agricultural Solutions Products and Nutrition Sales by Division
Table 12: BASF Sales by Geographic Region and Country
Table 13: BASF Sales Growth by Geographic Region and Country
Table 14: BASF Coatings Sales by Geographic Region

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