1. Market Research
  2. > Manufacturing
  3. > Paint and Coating Market Trends
  4. > 2015 Henkel in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How

The strategic assessment of Henkel, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 60 pages and 7 tablesThe strategic assessment of Henkel, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 60 pages and 7 tables

Table Of Contents

2015 Henkel in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How
TABLE OF CONTENTS
SECTION I: EXECUTIVE SUMMARY
- A 3-5 page synopsis of key sections.
SECTION II: BUSINESS ORGANIZATION
- History of the company's paint and coatings business evolution, which is important to understanding
the corporate culture, management mentality and strategies.
- Recent acquisitions, divestitures and major organizational changes.
- Current organizational structure.
SECTION III: SENIOR MANAGEMENT
- Names, titles and background of key executives.
SECTION IV: FACILITIES AND EMPLOYEES
- Administrative, manufacturing and RandD facilities in the U.S. and abroad.
- Manufacturing practices.
- New plants under construction.
- The U.S. and international work force size and distribution.
SECTION V: TECHNOLOGICAL KNOW-HOW
- Internally developed and acquired paint and coatings and related capabilities.
- Proprietary technologies and patent litigation.
SECTION VI: PRODUCT PORTFOLIO
- Review of major product lines.
- Applications, advantages and weaknesses of leading products.
SECTION VII: MARKETING TACTICS
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
SECTION VIII: FINANCIAL ANALYSIS
- Estimated sales by division, geographic region and product line. .
- Five-year sales and operating profit performance.
SECTION IX: RandD EXPENDITURES AND MAJOR PROGRAMS
- Estimated RandD budget.
- Research facilities and staff.
- New technologies, products and applications in development.
SECTION X: COLLABORATIVE ARRANGEMENTS
- Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
- Terms of collaborative agreements and specific products involved.
SECTION XI: STRATEGIC DIRECTION
- Specific business, new product development and marketing strategies.
- Strengths and weaknesses, e.g., managerial, organizational, marketing and product development.
- Anticipated acquisitions, joint ventures and divestitures.

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Optical Coatings: Technologies and Global Markets

Optical Coatings: Technologies and Global Markets

  • $ 6650
  • Industry report
  • January 2017
  • by BCC Research

Use this report to: - Analyze coating type options and the optical coating markets from many perspectives and categorizes and profiles the companies involved. - Identify market targets for investment, ...

Metal Coatings Market by Type, Process, Technology, End Use Industry, and Region - Global Forecast to 2026

Metal Coatings Market by Type, Process, Technology, End Use Industry, and Region - Global Forecast to 2026

  • $ 5650
  • Industry report
  • December 2016
  • by MarketsandMarkets

“Metal Coatings market to register a CAGR of 6.1% from 2016 to 2026” The global metal coatings market is estimated to reach USD 14.34 billion by 2026, at a CAGR of 6.1% from 2016 to 2026 The market ...

Hard Coatings Market by Material Type, Application, Deposition Technique, End-Use Industry, and by Region - Global Forecast to 2026

Hard Coatings Market by Material Type, Application, Deposition Technique, End-Use Industry, and by Region - Global Forecast to 2026

  • $ 5650
  • Industry report
  • November 2016
  • by MarketsandMarkets

“The hard coatings market is projected to register a CAGR of 8.0% during the forecast period” The global hard coatings market is projected to reach USD 1,351.3 million by 2026, at a CAGR of 8.0% from ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.