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The strategic assessment of Nippon Paint, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 36 pages and 2 tablesThe strategic assessment of Nippon Paint, one of the world’s leading paints and coatings companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global paints and coatings market.

Contains 36 pages and 2 tables

Table Of Contents

2015 Nippon Paint in the Global Paint and Coatings Market: Strategic Direction, Marketing Tactics, Technological Know-How
NIPPON PAINT
2-1-2, Oyodo-Kita
Kita-ku, Osaka 531-8511
Japan
Table of Contents
Page
I. Executive Summary ................................................ 1

II. Business Organization .............................................. 9
III. Senior Management ............................................... 13
IV. Facilities and Employees ........................................... 14
V. Technological Know-How .......................................... 16
VI. Product Portfolio ................................................ 18
VII. Marketing Tactics ................................................ 24
VIII. Sales and Profit Growth ............................................ 26
IX. RandD Expenditures and Major Programs ............................... 29
X. Collaborative Arrangements ........................................ 32

XI. Strategic Direction ................................................ 35


List of Tables
Table 1: Nippon Paint Sales and Operating Profit Growth
Table 2: Nippon Paint Sales by Business Segment

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