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  4. > Server Storage Area Network Market by Solution, Service, Type, End User, and Region - Global Forecast to 2020

The global server Storage Area Network (SAN) market is expected to be $3,150.0 million in 2015 and is estimated to grow at a Compound Annual Growth Rate (CAGR) of 51.3% during the forecast period of 2015–2020.

Server SAN is a software-led storage architecture that is built on commodity servers with the concept of directly attached storage. Server SAN offers higher performance than the traditional NAS and SAN technologies. The increasing number of data centers and the requirement for improved data storage management are driving the growth of the global server SAN market. The other factors fueling the growth of the server SAN market include reduction of additional data center infrastructure costs, highly scalable storage, and improved data access and storage management. With the advent of cloud computing, service providers, and enterprises, the number of data centers is growing at a fast rate. The increase in the number of data centers is due to the massive proportion of data created daily and demand for storage space for this data locally and internationally. Server SAN has great potential and increased flexibility of storage that is mapped to the applications.

This report gives detailed insights into the global server SAN market split across various regions. The report broadly comprises server SAN by solution: hardware and software; by service: system integration and professional: by type: hyperscale and enterprise; and by end user: Small and Medium Business (SMB) and large business. The report is also segmented into regional markets covering major countries in these regions. The report emphasizes on key adoption trends, evolution of data centers, future opportunities, and business cases in this innovative market. MarketsandMarkets expects an increasing adoption of server SAN solutions, as major vendors are aggressively investing and rigorously working towards building cost-effective solutions in an effort to reduce the overall cost incurred by organizations for storage.

North America (comprising the U.S. and Canada) is expected to command the largest share (38%) of the global server SAN market in 2015, followed by APAC. The trend of adoption of server SAN in this region is mainly driven by the reduction of operating expenses and the simplification of IT management. The large business organizations are increasingly implementing software-defined solutions or planning to adopt it in the coming 5 years. APAC is also one of the major growing regions in the server SAN market due to the rising storage demand in this region.

The global server SAN vendors include big market players such as HP, EMC, Citrix Systems, DataCore, Nutanix, Simplivity, Scale Computing, Hitachi, and StorMagic. New product launches, partnerships, agreements, collaborations, and acquisition are the major strategies adopted by most market players to achieve growth in the server SAN market.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter analysis), analysis of top players, their offered products and services, value chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of server SAN market, high-growth regions, drivers, restraints, and opportunities.

The report will enable both established firms as well as new entrants/smaller firms to gauge the pulse of the server SAN market, which in turn will help the firms penetrate into the market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

- Market Penetration: Comprehensive information on server SAN solutions offered by the top 10 players in the server SAN market

- Product Development/Innovation: Detailed insights on upcoming technologies, Research and Development (R&D) activities, and new product launches in the server SAN market

- Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for server SAN solutions across various countries across the regions

- Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the server SAN market

- Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the server SAN market

Table Of Contents

Server Storage Area Network Market by Solution, Service, Type, End User, and Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.2.1 MARKETS COVERED 14
1.2.2 YEARS CONSIDERED IN THE REPORT 16
1.3 CURRENCY AND PRICING 16
1.4 LIMITATIONS 16
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN SERVER SAN MARKET 28
4.2 SERVER SAN MARKET, BY SOLUTION AND SERVICE 29
4.3 SERVER SAN ACROSS VARIOUS REGIONS 29
4.4 LIFE CYCLE ANALYSIS, BY REGION 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 31
5.2 MARKET SEGMENTATION 31
5.3 MARKET DYNAMICS 32
5.3.1 DRIVERS 32
5.3.1.1 Server SAN is a highly scalable technology 32
5.3.1.2 Saves upgradation costs by minimizing data center infrastructure 33
5.3.1.3 Minimal intervention with network traffic 33
5.3.2 RESTRAINTS 33
5.3.2.1 Low awareness about new era of storage technology 33
5.3.2.2 Deployment issues due to complex integration 33
5.3.3 OPPORTUNITIES 33
5.3.3.1 Need for massive data management 33
5.3.3.2 Increasing number of data centers 34
5.3.4 CHALLENGE 34
5.3.4.1 Technical issues and limitations 34
6 INDUSTRY TRENDS 35
6.1 INTRODUCTION 35
6.2 SERVER SAN ARCHITECTURE 35
6.3 PORTER'S FIVE FORCES ANALYSIS 36
6.3.1 THREAT OF NEW ENTRANTS 36
6.3.2 THREAT OF SUBSTITUTES 37
6.3.3 BARGAINING POWER OF SUPPLIERS 37
6.3.4 BARGAINING POWER OF BUYERS 38
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 38
6.4 STRATEGIC BENCHMARKING 39
6.4.1 INNOVATIONS AND PRODUCT ENHANCEMENTS 39
6.4.2 ACQUISITIONS AND COLLABORATIONS 40
7 SERVER SAN MARKET ANALYSIS, BY SOLUTION 41
7.1 INTRODUCTION 42
7.2 SOFTWARE 43
7.2.1 APPLICATION 44
7.2.2 PLATFORM 44
7.3 HARDWARE 46
8 SERVER SAN MARKET ANALYSIS, BY SERVICE 48
8.1 INTRODUCTION 49
8.2 SYSTEM INTEGRATION SERVICE 50
8.3 PROFESSIONAL SERVICE 51
9 SERVER SAN MARKET ANALYSIS, BY TYPE 52
9.1 INTRODUCTION 53
9.2 HYPERSCALE SERVER SAN 53
9.3 ENTERPRISE SERVER SAN 53

10 SERVER SAN MARKET ANALYSIS, BY END USER 56
10.1 INTRODUCTION 57
10.2 SMALL AND MEDIUM BUSINESS 57
10.3 LARGE BUSINESS 57
11 GEOGRAPHIC ANALYSIS 60
11.1 INTRODUCTION 61
11.2 NORTH AMERICA 62
11.3 EUROPE 65
11.4 ASIA-PACIFIC 69
11.5 MIDDLE EAST AND AFRICA 74
11.6 LATIN AMERICA 78
12 COMPETITIVE LANDSCAPE 82
12.1 OVERVIEW 82
12.2 COMPETITIVE SITUATION AND TRENDS 83
12.2.1 NEW PRODUCT LAUNCHES 84
12.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 85
12.2.3 ACQUISITIONS 86
13 COMPANY PROFILES 87
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 INTRODUCTION 87
13.2 EMC CORPORATION 88
13.3 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P. 91
13.4 CITRIX SYSTEMS 94
13.5 NUTANIX 96
13.6 DATACORE 99
13.7 HITACHI, LTD. 101
13.8 SCALE COMPUTING 103
13.9 SIMPLIVITY 105
13.10 STORMAGIC 107
13.11 NEXENTA 109
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX 111
14.1 KEY INSIGHTS 111
14.2 DISCUSSION GUIDE 111
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 117
14.4 AVAILABLE CUSTOMIZATIONS 118
14.5 RELATED REPORTS 119


LIST OF TABLES

TABLE 1 GLOBAL SERVER SAN MARKET: ASSUMPTIONS 24
TABLE 2 SERVER SAN MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 43
TABLE 3 SERVER SAN SOLUTION MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 43
TABLE 4 SOFTWARE: SERVER SAN MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 44
TABLE 5 SOFTWARE: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 44
TABLE 6 NORTH AMERICA: SERVER SAN SOFTWARE SOLUTION MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 45
TABLE 7 EUROPE: SERVER SAN SOFTWARE SOLUTION MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 45
TABLE 8 ASIA-PACIFIC: SERVER SAN SOFTWARE SOLUTION MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 45
TABLE 9 MIDDLE EAST AND AFRICA: SERVER SAN SOFTWARE SOLUTION MARKET SIZE,
BY TYPE, 2013-2020 ($MILLION) 46
TABLE 10 LATIN AMERICA: SERVER SAN SOFTWARE SOLUTION MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 46
TABLE 11 HARDWARE: SERVER SAN MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 47
TABLE 12 GLOBAL SERVER SAN SERVICE MARKET SIZE, 2013-2020 ($MILLION) 49
TABLE 13 SERVICE: SERVER SAN MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 50
TABLE 14 SYSTEM INTEGRATION SERVICE: SERVER SAN MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 50
TABLE 15 PROFESSIONAL SERVICE: SERVER SAN SERVICE MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 51
TABLE 16 GLOBAL SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 54
TABLE 17 NORTH AMERICA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 54
TABLE 18 EUROPE: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 54
TABLE 19 ASIA-PACIFIC: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 55
TABLE 20 MIDDLE EAST AND AFRICA: SERVER SAN MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 55
TABLE 21 LATIN AMERICA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 55
TABLE 22 GLOBAL SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 58
TABLE 23 NORTH AMERICA: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 58
TABLE 24 EUROPE: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 58
TABLE 25 ASIA-PACIFIC: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 59
TABLE 26 MIDDLE EAST AND AFRICA: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 59
TABLE 27 LATIN AMERICA: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 59
TABLE 28 NORTH AMERICA: SERVER SAN MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 63
TABLE 29 U.S.: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 63
TABLE 30 U.S.: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 63
TABLE 31 U.S.: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 64
TABLE 32 REST OF NA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 64
TABLE 33 REST OF NA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 64
TABLE 34 REST OF NA: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 65
TABLE 35 EUROPE: SERVER SAN MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 65
TABLE 36 U.K.: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 66
TABLE 37 GERMANY: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 66
TABLE 38 REST OF EUROPE: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 66
TABLE 39 U.K.: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 67
TABLE 40 GERMANY: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 67
TABLE 41 REST OF EUROPE: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 67
TABLE 42 U.K.: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 68
TABLE 43 GERMANY: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 68
TABLE 44 REST OF EUROPE: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 68
TABLE 45 ASIA-PACIFIC: SERVER SAN MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 70
TABLE 46 JAPAN: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 70
TABLE 47 CHINA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 71
TABLE 48 AUSTRALIA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 71
TABLE 49 REST OF APAC: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 71
TABLE 50 JAPAN: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 72
TABLE 51 CHINA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 72
TABLE 52 AUSTRALIA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 72
TABLE 53 REST OF APAC: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 73
TABLE 54 JAPAN: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 73
TABLE 55 CHINA: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 73
TABLE 56 AUSTRALIA: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 74
TABLE 57 REST OF APAC: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 74
TABLE 58 MIDDLE EAST AND AFRICA: SERVER SAN MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 75
TABLE 59 KINGDOM OF SAUDI ARABIA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE, 2013-2020 ($MILLION) 75
TABLE 60 UNITED ARAB EMIRATES: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE, 2013-2020 ($MILLION) 75
TABLE 61 REST OF MEA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 76
TABLE 62 KINGDOM OF SAUDI ARABIA: SERVER SAN MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 76
TABLE 63 UNITED ARAB EMIRATES: SERVER SAN MARKET SIZE, BY TYPE,
2013-2020 ($MILLION) 76
TABLE 64 REST OF MEA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 77
TABLE 65 KINGDOM OF SAUDI ARABIA: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 77
TABLE 66 UNITED ARAB EMIRATES: SERVER SAN MARKET SIZE, BY END USER,
2013-2020 ($MILLION) 77
TABLE 67 REST OF MEA: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 78
TABLE 68 LATIN AMERICA: SERVER SAN MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 78
TABLE 69 BRAZIL: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 79
TABLE 70 MEXICO: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 79
TABLE 71 REST OF LA: SERVER SAN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 ($MILLION) 79
TABLE 72 BRAZIL: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 80
TABLE 73 MEXICO: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 80
TABLE 74 REST OF LA: SERVER SAN MARKET SIZE, BY TYPE, 2013-2020 ($MILLION) 80
TABLE 75 BRAZIL: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 81
TABLE 76 MEXICO: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 81
TABLE 77 REST OF LA: SERVER SAN MARKET SIZE, BY END USER, 2013-2020 ($MILLION) 81
TABLE 78 NEW PRODUCT LAUNCHES, 2012-2015 84
TABLE 79 PARTNERSHIP, COLLABORATIONS, AND AGREEMENT 2012-2015 85
TABLE 80 ACQUISITIONS, 2012-2015 86



LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 17
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION 23
FIGURE 6 THE EVOLUTION OF SERVER SAN 26
FIGURE 7 THE ENTERPRISE SERVER SAN MARKET IS EXPECTED TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD, 2015-2020 27
FIGURE 8 THE SERVER SAN MARKET IS EXPECTED TO GROW WITH A HIGH CAGR DURING THE FORECASTED PERIOD OF 2015-2020 28
FIGURE 9 SERVER SAN SERVICE MARKET IS EXPECTED TO GROW WITH A HIGH CAGR DURING THE FORECAST PERIOD OF 2015 TO 2020 29
FIGURE 10 APAC IS EXPECTED TO REGISTER THE HIGHEST CAGR AMONG ALL THE REGIONS IN THE SERVER SAN MARKET 29
FIGURE 11 ASIA-PACIFIC MARKET TO ENTER THE MATURITY PHASE BY 2020 30
FIGURE 12 HIGH SCALABILITY IS ONE OF THE MAJOR DRIVERS OF THE SERVER SAN MARKET 32
FIGURE 13 BASIC WORKING OF SERVER SAN 35
FIGURE 14 PORTER'S FIVE FORCES ANALYSIS: SERVER SAN MARKET 36
FIGURE 15 STRATEGIC BENCHMARKING: EMC, NUTANIX, DATACORE, AND CITRIX SYSTEMS LAUNCHED NEW SOLUTIONS IN THE SERVER SAN MARKET 39
FIGURE 16 STRATEGIC BENCHMARKING: CITRIX SYSTEMS ACQUIRED SANBOLIC FOR SERVER SAN MARKET 40
FIGURE 17 THE SOLUTIONS MARKET FOR SERVER SAN IS DOMINATED BY SOFTWARE DURING THE FORECAST PERIOD OF 2015-2020 42
FIGURE 18 PROFESSIONAL SERVICE AND SYSTEM INTEGRATION SERVICE MARKETS DURING THE FORECAST PERIOD 49
FIGURE 19 HYPERSCALE SERVER IS EXPECTED TO HOLD THE MAJOR PORTION IN THE SERVER SAN MARKET DURING THE FORECAST PERIOD 53
FIGURE 20 SMB ARE EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 21 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE WHILE ASIA-PACIFIC IS EXPECTED TO GROW WITH THE HIGHEST CAGR 61
FIGURE 22 NORTH AMERICA IS PROJECTED TO DOMINATE THE SERVER SAN MARKET 62
FIGURE 23 APAC TO SHOW HUGE GROWTH IN THE SERVER SAN MARKET 69
FIGURE 24 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2012-2015 82
FIGURE 25 NEW PRODUCT LAUNCH IS THE KEY STRATEGY USED BY MAJOR MARKET PLAYERS 83
FIGURE 26 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY 83
FIGURE 27 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 87
FIGURE 28 EMC CORPORATION: COMPANY SNAPSHOT 88
FIGURE 29 EMC: SWOT ANALYSIS 90
FIGURE 30 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT 91
FIGURE 31 HP: SWOT ANALYSIS 93
FIGURE 32 CITRIX SYSTEMS: COMPANY SNAPSHOT 94
FIGURE 33 CITRIX SYSTEMS: SWOT ANALYSIS 95
FIGURE 34 NUTANIX: SWOT ANALYSIS 98
FIGURE 35 DATACORE: SWOT ANALYSIS 100
FIGURE 36 HITACHI, LTD.: COMPANY SNAPSHOT 101

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