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Alcoholic Drinks in Taiwan, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 79 pages

In 2013, the government implemented tougher laws to discourage drink driving. After stricter legislation was introduced, alcohol sales decreased significantly, especially through the on-trade channel. However, in 2014, demand levelled out as consumers gradually became more accustomed to the new legislation. Alcohol import taxation also remained unchanged in 2014 and, as a result, the unit price of many imported products declined marginally, resulting in a stagnant performance during 2014.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Taiwan, Euromonitor International
ALCOHOLIC DRINKS IN TAIWAN
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Effect of Drink Driving Legislation Levels Out - Import Taxation Results in A Drop in Unit Prices
Female and Younger Consumers Become Target Customers
Activities and Promotions Attract Attention
On-trade Faces Gradual Expansion of Off-trade
Domestic Brands Clearly Lead Forecast Sales
Key Trends and Developments
Key New Product Launches
Innovative Marketing and Promotion Increase in Importance
Target Audience Transfers To Younger and Female Consumers
Off-trade Controls Alcohol Sales Performance
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2014 - Taiwan Beer
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2014 - Taiwan Beer
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2014 - Jacob's Creek
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2014 - Jacob's Creek
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2014 - Johnnie Walker Black Label
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2014 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Drinks Wine and Spirits Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 3 Drinks Wine and Spirits Co Ltd: Key Facts
Summary 4 Drinks Wine and Spirits Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Drinks Wine and Spirits Co Ltd: Competitive Position 2014
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 King Car Food Industrial Co Ltd: Key Facts
Competitive Positioning
Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2014
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 9 Kinmen Kaoliang Liquor Inc: Operational Indicators
Competitive Positioning
Summary 10 Kinmen Kaoliang Liquor Inc: Competitive Position 2014
Taiwan Tobacco and Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 11 Taiwan Tobacco and Liquor Corp: Key Facts
Summary 12 Taiwan Tobacco and Liquor Corp: Operational Indicators
Competitive Positioning
Summary 13 Taiwan Tobacco and Liquor Corp: Competitive Position 2014
Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 14 Tsingtao Brewery Corp Taiwan: Key Facts
Competitive Positioning
Summary 15 Tsingtao Brewery Corp Taiwan: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 16 Lager by Price Band 2014
Table 26 Number of Breweries 2009-2014
Category Data
Table 27 Sales of Beer by Category: Total Volume 2009-2014
Table 28 Sales of Beer by Category: Total Value 2009-2014
Table 29 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 35 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 36 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 37 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 38 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 39 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 40 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 41 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 42 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 43 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 44 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 48 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 17 Benchmark Brands 2014
Category Data
Table 64 Sales of Spirits by Category: Total Volume 2009-2014
Table 65 Sales of Spirits by Category: Total Value 2009-2014
Table 66 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 67 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 73 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 75 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 76 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 78 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 79 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 80 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 81 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 82 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 83 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 84 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 85 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 86 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 87 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 88 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 89 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 90 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 91 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 92 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 93 Sales of Wine by Category: Total Volume 2009-2014
Table 94 Sales of Wine by Category: Total Value 2009-2014
Table 95 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 96 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 97 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 98 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 99 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 100 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 101 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 102 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 103 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 104 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 105 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 106 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 107 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 108 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 109 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 110 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 111 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 112 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 113 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 114 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 115 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 116 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 117 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 118 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 119 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 120 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 121 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 122 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 123 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 124 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 125 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 126 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 127 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 128 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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