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Alcoholic Drinks in Taiwan, Euromonitor International

  • November 2015
  • -
  • Euromonitor International
  • -
  • 79 pages

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In 2013, the government implemented tougher laws to discourage drink driving. After stricter legislation was introduced, alcohol sales decreased significantly, especially through the on-trade channel. However, in 2014, demand levelled out as consumers gradually became more accustomed to the new legislation. Alcohol import taxation also remained unchanged in 2014 and, as a result, the unit price of many imported products declined marginally, resulting in a stagnant performance during 2014.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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