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Deodorants in Germany, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 25 pages

In early 2014, Unilever launched compressed deodorants in Germany. These offer the benefit of needing less space, for example in a woman’s handbag, and claim to be better for the environment. The environment benefits from this innovation because the smaller cans use less packaging and because there is less gas inside the cans. The risk Unilever took with this innovation was consumers feeling that they might get less value for money. However, Unilever managed to persuade consumers to pay the...

Euromonitor International's Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Germany, Euromonitor International
DEODORANTS IN GERMANY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Henkel AG and Co KGaA in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG and Co KGaA: Key Facts
Summary 2 Henkel AG and Co KGaA: Operational Indicators
Competitive Positioning
Summary 3 Summary Henkel AG and Co KGaA: Competitive Position 2014
L'Oreal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 L'Oreal Deutschland GmbH: Key Facts
Summary 5 L'Oreal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 6 L'Oreal Deutschland GmbH: Competitive Position 2014
Executive Summary
Growth of Beauty and Personal Care Slowing Despite Further Segmentation
Market Remains Fragmented With Stiff Competition Between International and Domestic Players
Innovative Serums Stimulate Consumer Interest
Premiumisation Counterbalances Pressure From Private Label
Key Trends and Developments
At-home Beauty on the Rise
Polarisation in Consumer Purchasing Behaviour Difficult To Predict
Contrasting Trends of Layering Versus Multi-benefit Products Both Thrive
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources












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