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Deodorants in Japan, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 29 pages

In 2014, deodorants in Japan recorded current value growth of 3% to reach sales of ¥52 billion. Japanese consumers have become sensitive to smell and especially body odour, this being a continuing trend from 2013. The westernisation of lifestyles such as eating more meat is believed to have caused the body odour issue to become relatively prevalent among the Japanese. Media attention has been another key contributory factor to promoting awareness of the term sume-hara (smell harassment), which...

Euromonitor International's Deodorants in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Japan, Euromonitor International
DEODORANTS IN JAPAN
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Kao Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 1 Kao Corp: Key Facts
Summary 2 Kao Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kao Corp: Competitive Position 2014
Mandom Corp in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 4 Mandom Corp: Key Facts
Summary 5 Mandom Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mandom Corp: Competitive Position 2014
Shiseido Co Ltd in Beauty and Personal Care (japan)
Strategic Direction
Key Facts
Summary 7 Shiseido Co Ltd: Key Facts
Summary 8 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Shiseido Co Ltd: Competitive Position 2014
Executive Summary
Beauty and Personal Care in Japan Continues To Enjoy Steady Growth in 2014
Japanese Manufacturers Increasingly Focus on the Country's Ageing Population
Japan's Beauty and Personal Care Market Benefits From An Increasing Number of Asian Tourists
Shiseido Remains the Leading Player in 2014
Beauty and Personal Care Set To Register A Flat Value Performance To 2019
Key Trends and Developments
Record Number of Foreign Visitors A Strong Driver of Beauty and Personal Care in Japan
Beauty and Personal Care Companies Required To Cater for Japan's Ageing Population
Natural, Free From and Organic Products Become Increasingly Popular in Japan
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources












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Related Market Segments :

Sets And Kits
Deodorant

ref:plp2015

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