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Energy Drinks in Sweden

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

The new generation of energy drinks focuses on energy-boosting additives and reduced or no sugar content at all. One of the best tangible examples is Celsius from Peoples Choice, where all of its brand extensions have no sugar but added vitamins. Another good example is Nocco BCAA from No Carbs Co, where all the brand extensions are sugar free and the drink is fortified with BCAA (Branched Amino Acids) and vitamins. These new energy drinks clearly target sport-orientated younger Swedish consumer...

Euromonitor International’s Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Energy Drinks in Sweden
ENERGY DRINKS IN SWEDEN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 2 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Executive Summary
Focus Turns To Value From Volume Sales
Healthy Image and Lifestyle Remain Key Aspects in Sweden
Leading Player's Growth Is Halted by Small Local Newcomers
Key New Product Launches Focus on Health, Sporting and Cross-category Expansion
Future Sales Will Be Value Driven, A Shift From Volume Sales
Key Trends and Developments
Volume Sales Are in Line With Population Growth, While Value Sales Surge
Volume Sales of Private Label Decline Due To Improving Economy and Consumption Awareness
Population Growth, Focus on Health, Environment and Cross-category Launches Will Boost Future Sales
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Sweden
Sources
Summary 1 Research Sources

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