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Menswear in Brazil, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 29 pages

In 2014, menswear in Brazil registered 2% growth to reach sales of BRL24,545 million. This performance was well below that of the review period, when the category increased by a CAGR of 7%. The main reason behind this is the worsening macroeconomic scenario in Brazil, which had a negative impact on overall demand. During the year, the country’s economy posted real GDP growth close to zero and consumer confidence indicators reached minimum levels since the 2009 crisis.

Euromonitor International's Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Brazil, Euromonitor International
MENSWEAR IN BRAZIL
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Adidas Do Brasil Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 1 adidas do Brasil Ltda: Key Facts
Competitive Positioning
Summary 2 adidas do Brasil Ltda: Competitive Position 2014
Retail Operations
Internet Strategy
Nike Ltda in Apparel and Footwear (brazil)
Strategic Direction
Key Facts
Summary 3 Nike Ltda: Key Facts
Competitive Positioning
Summary 4 Nike Ltda: Competitive Position 2014
Retail Operations
Internet Strategy
Executive Summary
Economic Slowdown Hampers Sales of Apparel and Footwear in 2014
Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil
Local Manufacturers Push Beyond the Domestic Market
Internet Sales of Apparel and Footwear Continue To Perform Well
New Outlook Will Require Retailers and Manufacturers To Adapt Their Strategies
Key Trends and Developments
Economic Slowdown Hampers Sales of Apparel and Footwear in Brazil
Macroeconomic Scenario Favours Apparel and Footwear Consolidation in Brazil
Local Manufacturers Pushed Into Looking Beyond the Domestic Market
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources












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