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Digital TV Sub-Saharan Africa Forecasts

  • January 2016
  • -
  • Digital TV Research
  • -
  • 225 pages

Nearly two-thirds of TV homes (36.2 million) took digital signals by end-2015, up from 18.7% (7.9 million) in 2010. Complete digital transition was achieved in Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda by end-2015. This count will increase from six countries at end-2015 to 11 by end-2016. Digital TV penetration will reach 99.9% in 35 forecast countries by 2021 – or 74.7 million homes.

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million – nearly a fifth of TV households - will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay DTT will rocket from 10.2% to 19.9% over the same period.

Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23 million by 2021, with satellite TV contributing 15.88 million and pay DTT another 14.85 million.

South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to 8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63 million in 2015 to 7.52 million in 2021.

Published in January 2016, the 225-page PDF and excel report comes in six parts:

-Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
-Chapter on the main pan-regional players: StarTimes, DStv, GOtv and Canal Plus Afrique;
-Regional forecasts summary from 2010 to 2021 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
-Top-line forecasts (population, population per household, households and TV households) for 42 countries;
-Country profiles for 35 territories;
-Detailed country forecasts for 35 nations.

Table Of Contents

Digital TV Sub-Saharan Africa Forecasts
Published in January 2016, the 225-page PDF and excel report comes in six parts:

- Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
- Chapter on the main pan-regional players: StarTimes, DStv, GOtv and Canal Plus Afrique;
- Regional forecasts summary from 2010 to 2021 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
- Top-line forecasts (population, population per household, households and TV households) for 42 countries;
- Country profiles for 35 territories;
- Detailed country forecasts for 35 nations

35 countries profiled:

Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
CAR Chad
DR Congo
Rep Congo
Cote d'Ivoire
Eq. Guinea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Kenya
Liberia
Madagascar
Malawi
Mali
Mozambique
Namibia
Niger
Nigeria
Rwanda
Senegal
Sierra Leone
South Africa
Tanzania
Togo
Uganda
Zambia
Zimbabwe

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