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Digital TV Sub-Saharan Africa Forecasts

  • January 2016
  • 225 pages
  • Digital TV Research
Report ID: 3090919

Summary

Table of Contents

Nearly two-thirds of TV homes (36.2 million) took digital signals by end-2015, up from 18.7% (7.9 million) in 2010. Complete digital transition was achieved in Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda by end-2015. This count will increase from six countries at end-2015 to 11 by end-2016. Digital TV penetration will reach 99.9% in 35 forecast countries by 2021 – or 74.7 million homes.

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million – nearly a fifth of TV households - will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay DTT will rocket from 10.2% to 19.9% over the same period.

Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23 million by 2021, with satellite TV contributing 15.88 million and pay DTT another 14.85 million.

South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to 8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63 million in 2015 to 7.52 million in 2021.

Published in January 2016, the 225-page PDF and excel report comes in six parts:

-Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
-Chapter on the main pan-regional players: StarTimes, DStv, GOtv and Canal Plus Afrique;
-Regional forecasts summary from 2010 to 2021 by platform, by household penetration, by pay TV subscribers and by pay TV revenues;
-Top-line forecasts (population, population per household, households and TV households) for 42 countries;
-Country profiles for 35 territories;
-Detailed country forecasts for 35 nations.

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