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Eastern Europe Middle East and Africa OTT TV and Video Forecasts

  • July 2015
  • -
  • Digital TV Research
  • -
  • 130 pages

OTT TV and video revenues in EEMEA [19 countries] will reach $2,635 million in 2020; up from only $52 million recorded in 2010 and the $616 million expected in 2015, according to Digital TV Research’s Eastern Europe, Middle East & Africa OTT TV & Video Forecasts report.

From the $2.21 billion in revenues to be added between 2014 and 2020, Russia will contribute $795 million, with Turkey bringing in a further $219 million. Russia will remain the largest revenue earner by some distance.

Simon Murray, Principal Analyst at Digital TV Research, said: “OTT in Eastern Europe, Middle East & Africa will still be an immature sector by 2020, although this is an improvement on the very immature status by end-2014 and its nearly non-existent status in 2010.”

SVOD will become the region’s largest OTT revenue source in 2017. SVOD revenues will total $1,568 million by 2020 (60% of total OTT revenues) – up from only $3 million in 2010 (6% of total OTT revenues).

Digital TV Research forecasts 24.22 million SVOD homes by 2020, up from 69,000 in 2010 and an expected 3.13 million by end-2015. Russia will overtake Poland to become the largest SVOD country in 2015. From the 22.71 million SVOD home additions between 2014 and 2020, Russia will supply 8.97 million, Turkey 2.37 million and Poland 2.07 million.

By 2020, 12.3% of the region’s TV households will subscribe to a SVOD package, up from only 0.8% by end-2014. Penetration rates will vary considerably: from 30.0% in Israel to 1.5% in Egypt.

Published in July 2015, this 130-page PDF and excel report contains comprehensive coverage of the EEMEA OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 19 countries, including:

- Executive Summary.
- Mini-profiles for OTT operators.
- Forecasts summary from 2010 to 2020
- Comparison forecast tables for 19 countries.
- Individual country forecasts for 19 territories.
- Country profiles

Table Of Contents

Eastern Europe Middle East and Africa OTT TV and Video Forecasts
Published in July 2015, this 130-page PDF and excel report contains comprehensive coverage of the Eastern Europe Middle East and Africa OTT TV and video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 19 countries, including:

- Executive Summary.
- Mini-profiles for OTT operators.
- Global forecasts summary from 2010 to 2020
- Comparison forecast tables for 19 countries.
- Individual country forecasts for 19 territories.
- Country profiles

19 countries covered:

Population (000) Total households (000)
TV households (000) Fixed broadband households (000)
Smartphone subscribers (000) Tablet subscribers (000)
TV HH/Total HH Fixed broadband HH/Total HH
Smartphone subs/Population Tablet subs/Population
OTT TV and video households (000)
OTT TV and video HH/Fixed broadband HH OTT TV and video HH/TV HH
SVOD homes (000)
SVOD homes/Fixed broadband HH SVOD homes/TVHH
Movie rental transactions (000) TV rental transactions (000)
Total rental transactions (000)
TV download-to-own transactions (000) Movie download-to-own transactions (000)
Total download-to-own transactions (000)
Online advertising total (US$ mil.) Online advertising for OTT sites (US$ mil.)
Download-to-own TV revenues (US$ mil.) Download-to-own movie revenues (US$ mil.)
Download-to-own video revenues (US$ mil.) Online rental revenues (US$ mil.)
Online TV rental revenues (US$ mil.) Online movie rental revenues (US$ mil.)
SVOD revenues (US$ mil.) Total OTT TV and video revenues (US$ mil.)
Online video advertising/BB HH (US$) Download-to-own revenues/BB HH (US$)
Rental revenues/BB HH (US$) SVOD revenues/BBHH (US$)
OTT TV and video revenues/BBHH (US$)
OTT TV video advg/OTT TV and video HH (US$) Download-to-own revs/OTT TV and video HH
(US$)
SVOD revs/OTT TV and video HH (US$) OTT TV and video revs/OTT TV and video HH
(US$)

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