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Beer Market in the APAC 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 77 pages

Summary

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About Beer
Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.
Technavio’s analysts forecast the beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the beer market in APAC for the period 2015-2019. To calculate the market size, it considers revenue generated through the sales of beer; it also considers beer consumption in APAC. Revenue generated from the sales in the following segments are considered while calculating the market size:
• Standard lager
• Premium lager
• Ales and stouts
• Specialty beers
• Low-alcohol beers
Technavio's report, Beer Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

Key Regions
• APAC

Key Vendors
• Anheuser-Busch InBev
• Asahi Breweries
• Beijing Yanjing Brewery
• China Resource Enterprise
• Tsingtao Brewery
Other Prominent Vendors
• Carlsberg
• Heineken Asia Pacific
• Kirin Holdings
• Kiuchi Brewery
• Molson Coors
• SAB Miller
• United Breweries

Market Driver
• Adoption of Western Culture
• For a full, detailed list, view our report

Market Challenge
• Stringent Regulations
• For a full, detailed list, view our report

Market Trend
• Rise of Microbreweries
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space and what is their portfolio matrix?
• What are the market opportunities and threats faced by the key vendors?
• What is the competitive landscape as characterized by geography?
• What are the strengths and weaknesses of the key vendors?

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