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Global Ad Spending Market 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 95 pages

Summary

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About Ad Spending
Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To target the audience, advertisements use every possible media that includes TV, print, Internet, radio, posters, events, visuals, and endorsements. To advertise a product or a service, a company hires an advertising agency, which converts ideas into visual forms such as posters, messages, themes, and colors. These ads then go on air after they have been approved by the client.

Technavio's analysts forecast the global ad spending market to grow at a CAGR of 6.21% over the period 2014-2019.


Covered in this Report
This report covers the present scenario and growth prospects of the global ad spending market for the period 2015-2019. To calculate the market size, the report considers the ad spending globally that includes digital ad spending and traditional ad spending.

The report consolidates the revenues generated from the following regions:
o North America
o APAC
o Europe
o Latin America
o MEA
Technavio's report, Global Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.


Key Vendors
o American Express
o Comcast
o Ford
o P&G
o Pfizer
o Verizon Communications

Other Prominent Vendors
o Aegis Media
o Asatsu DK
o AT&T
o Chrysler
o Chrysler
o Dentsu
o General Motors
o Hakuhodo DY
o Havas
o Interpublic
o Johnson and Johnson
o JP Morgan Chase
o L'Oreal
o MDC Partners
o Merkle
o Nissan
o Omnicom
o Publicis
o Time Warner
o Toyota
o Walt Disney
o WPP Group


Market Driver
o High Reachability
o For a full, detailed list, view our report


Market Challenge
o Short Life Cycle of an Advertisement
o For a full, detailed list, view our report


Market Trend
o Growing Number of Platforms
o For a full, detailed list, view our report


Key Questions Answered in this Report
o What will the market size be in 2019 and what will the growth rate be?
o What are the key market trends?
o What is driving this market?
o What are the challenges to market growth?
o Who are the key vendors in this market space?
o What are the market opportunities and threats faced by the key vendors?
o What are the strengths and weaknesses of the key vendors?

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