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Scope of the report

The report titled “Global Vitamin and Supplements Market: Trends and Opportunities (2015-2019)” provides an insight into the vitamin and vitamin supplements market world-wide with focus on present market size and growth expected in the near future. The report analyzes the key vitamins – Vitamin B, Vitamin C, Vitamin D and Multi-Vitamins. The report also assesses the sizing and growth of vitamin markets in the US, UK, China, India and Japan. Further, the report also discusses key factors driving growth of the industry, major trends and challenges faced by manufacturers of vitamin and vitamin supplements. Also, major vitamin producers like DSM, Amway, Pfizer and Vitamin Shoppe are analyzed in the report.

Coverage of Vitamins

- Water-soluble Vitamins
-- Vitamin B
-- Vitamin C
- Fat-soluble Vitamins
-- Vitamin A
-- Vitamin D
-- Vitamin E

Country Coverage

- USA
- UK
- Japan
- China
- India

Company coverage

- DSM
- Amway
- Vitamin Shoppe
- Pfizer

Executive Summary

As the proportion of ageing population in the world is increasing and as the lifestyles are modifying, the nutritional intake of people is decreasing. In the growing age of fast-food, to maintain the nutritional needs vitamin supplements have become a necessity. More than 60% of the population consumes vitamins on daily basis. Vitamins are of two types depending upon how they are absorbed by the body, namely water-soluble and fat-soluble. Vitamin B and C come under the water-soluble category as they do not get stored inside the body for a long time and are expelled with urine whereas vitamin A, D and E come under the category of fat-soluble vitamins as they get stored with the fats in the body.

Deficiency of different vitamins and the overdose of various vitamin supplements can cause various diseases and permanent damages. The amount of various vitamins in multivitamin supplements varies from one company to the other.

The major growth drivers for the vitamin industry include the increased per-capita income and increased health awareness among people. As the people are getting more aware about taking care of their health, they are giving more importance to these supplements to prevent various deficiencies. Moreover, with ageing it becomes difficult for a body to absorb vitamins directly from the normal food and hence these supplements become a necessity. Online retailing of these supplements has further increased accessibility and has increased the customer base and it has also increased the convenience of buying.

The vitamin industry also faces various challenges like the shift of preferences towards herbal supplements and Ayurveda. The herbal supplements are considered to be healthier and are therefore trusted more by the people. Moreover, the manufacturing of vitamin supplements is not uniform and strict rules are not followed for production. These supplements deal with the health of the customers and hence proper production techniques should be designed.

Table Of Contents

Global Vitamin and Supplements Market: Trends and Opportunities (2015-2019)
1. Executive Summary

2. Vitamins: An Introduction
2.1 Vitamins and their Necessity
2.2 Classification of vitamins
2.3 Global Vitamins Industry: An Overview

3. Global Vitamins Market: An Analysis
3.1 Global Vitamin Market: Sizing and Growth
3.2 Segmentation of the Global Vitamins Industry: By Product
3.2.1 Vitamin-B Supplements
3.2.2 Vitamin-C Supplements
3.2.3 Vitamin-D Supplements
3.2.4 Multivitamin Supplements

4. Global Vitamins Industry: Country Analysis
4.1 US Vitamins Market: An Analysis
4.2 UK Vitamins Market: An analysis
4.3 Asia-Pacific Market: An analysis
4.3.1 Japan Vitamins Market
4.3.2 Chinese Vitamins Market
4.3.3 Indian Vitamins Market

5. Market Dynamics: Global Vitamins Industry
5.1 Growth Drivers
5.1.1 Increased Per-capita Income
5.1.2 Increasing Ageing Population
5.1.3 Increased Health Awareness
5.1.4 Increased Urbanization
5.1.5 Increased Life expectancy
5.1.6 Online Retailing
5.2 Trends
5.2.1 Demand for Vitamin-D expected to Increase at the Highest Rate
5.2.2 Increased Merger and Acquisition Activity
5.2.3 Different Areas and their Varied Needs
5.2.4 Increase in Regulatory Pressure
5.3 Challenges
5.3.1 A Shift towards Ayurveda and Homeopathy
5.3.2 Harmful and Toxic if Taken in High Doses
5.3.3 Lack of Uniform Manufacturing Rules
5.3.4 Lack of Awareness

6. Competitive Landscape: Global Vitamins Market

7. Company Profiling: Global Vitamins Market
7.1 DSM
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Amway
7.2.1 Business Overview
7.2.2 Financial overview
7.2.3 Business Strategies
7.3 Vitamin Shoppe
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Pfizer Incorporation and Subsidiary Companies
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies

List of Figures and Tables

Figure 1: Total Revenue of the Global Vitamins Industry, (In US$ Billions), 2009-2014
Figure 2: Forecasted Total Revenue of Global Vitamins Industry, (In US$ Billions), 2015-2019
Figure 3: Total Revenue Generated by the sales of Vitamin B supplements,
(In US$ Billions), 2009-2014
Figure 4: Segmentation of the Total Consumption of Vitamin C Supplement, (In %), 2014
Figure 5: Total Revenue Generated by the Sales of Vitamin C Supplements,
(In US$ Billions), 2009-2014
Figure 6: Total Revenue Generated by the Sales of Vitamin D Supplements,
(In US$ Billions), 2009-2014
Figure 7: Total Revenue Generated by the Multivitamins Supplements, (In US$ Billions), 2010-2014
Figure 8: Segmentation of the Revenue of Global Vitamins Industry by Region, (In %), 2013
Figure 9: Segmentation of the US Supplements Industry, 2011
Figure 10: Total Revenue of the US Vitamins Market, (In US$ Billion), 2009-2014
Figure 11: Forecasted Total Revenue of the US Vitamins Market, (In US$ Billion), 2015-2019
Figure 12: Segmentation of Various Countries in the European Union Market, 2014
Figure 13: Segmentation of the UK Vitamin Market, (In %), 2014
Figure 14: Total Revenue of the UK Vitamins Market, (In US$ Millions), 2009-2014
Figure 15: Forecasted Total Revenue of the UK Vitamins Market, (In US$ Millions), 2015-2019
Figure 16: Total Revenue of the Asia-Pacific Vitamins Market, (In US$ Billions), 2009-2014
Figure 17: Forecasted Total Revenue of the Asia-Pacific Vitamins Market, (In US$ Billions), 2009-2014
Figure 18: Total Revenue of Japan's Vitamin Supplements Industry, (In US$ Billions), 2009-2014
Figure 19: Forecasted Total Revenue of Japan's Vitamin Supplements Industry,
(In US$ Billions), 20015-2019
Figure 20: Total Revenue of China's Vitamins Supplements Industry, (In US$ Billion), 2009-2014
Figure 21: Forecasted Total Revenue of China's Vitamins Supplements Industry, (In US$ Billion), 2015-2019
Figure 22: Total Revenue of India's Vitamin Supplements Market, (In US$ Billion), 2009-2014
Figure 23: Forecasted Total Revenue of India's Vitamin Supplements Market, (In US$ Billion), 2015-2019
Figure 24: Global GDP per capita, (In US$), 2007-2014
Figure 25: Global Ageing Population, (In Millions), 2005-2013
Figure 26: Consumer awareness of Nutraceutical Industry, 2010
Figure 27: Increasing Global Urbanization, (In %), 1970-2010
Figure 28: Life Expectancy of People Globally, (In Years), 1970-2009
Figure 29: Segmentation of the Online Vitamins Market, (In %), 2014
Figure 30: Total Revenue of DSM, (In US$ Billions), 2010-2014
Figure 31: Segmentation of the Net Sales of DSM, (In %), 2014
Figure 32: Share of the High Growth Economies in the Total Sales of DSM, (In %), 2010-2014
Figure 33: Share of Net Sales dedicated to Research and Development in DSM, (In %), 2010-2014
Figure 34: Total Sales Revenue of Amway, (In US$ Millions), 2010-2014
Figure 35: Net Profit of Amway, (In US$ Millions), 2010-2014
Figure 36: Net Sales of Vitamin Shoppe, (In US$ Millions), 2010-2013
Figure 37: Segmentation of Net Sales of Vitamin Shoppe, (In %), 2013
Figure 38: Total Revenues of Pfizer Incorporation, (In US$ billions), 2010-2014
Table 1: Members of the B-complex Family
Table 2: Volume of US Imports from China, (In Kilograms Thousands), 2014
Table 3: Major Producers of Vitamin Supplements, 2014

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