1. Market Research
  2. > Pharmaceutical
  3. > OTC Market Trends

Global Vitamin and Supplements Market: Trends & Opportunities (2015-2019)

  • July 2015
  • 70 pages
  • Daedal Research
Report ID: 3095514


Table of Contents

Search Inside

Scope of the report

The report titled “Global Vitamin and Supplements Market: Trends and Opportunities (2015-2019)” provides an insight into the vitamin and vitamin supplements market world-wide with focus on present market size and growth expected in the near future. The report analyzes the key vitamins – Vitamin B, Vitamin C, Vitamin D and Multi-Vitamins. The report also assesses the sizing and growth of vitamin markets in the US, UK, China, India and Japan. Further, the report also discusses key factors driving growth of the industry, major trends and challenges faced by manufacturers of vitamin and vitamin supplements. Also, major vitamin producers like DSM, Amway, Pfizer and Vitamin Shoppe are analyzed in the report.

Coverage of Vitamins

- Water-soluble Vitamins
-- Vitamin B
-- Vitamin C
- Fat-soluble Vitamins
-- Vitamin A
-- Vitamin D
-- Vitamin E

Country Coverage

- UK
- Japan
- China
- India

Company coverage

- Amway
- Vitamin Shoppe
- Pfizer

Executive Summary

As the proportion of ageing population in the world is increasing and as the lifestyles are modifying, the nutritional intake of people is decreasing. In the growing age of fast-food, to maintain the nutritional needs vitamin supplements have become a necessity. More than 60% of the population consumes vitamins on daily basis. Vitamins are of two types depending upon how they are absorbed by the body, namely water-soluble and fat-soluble. Vitamin B and C come under the water-soluble category as they do not get stored inside the body for a long time and are expelled with urine whereas vitamin A, D and E come under the category of fat-soluble vitamins as they get stored with the fats in the body.

Deficiency of different vitamins and the overdose of various vitamin supplements can cause various diseases and permanent damages. The amount of various vitamins in multivitamin supplements varies from one company to the other.

The major growth drivers for the vitamin industry include the increased per-capita income and increased health awareness among people. As the people are getting more aware about taking care of their health, they are giving more importance to these supplements to prevent various deficiencies. Moreover, with ageing it becomes difficult for a body to absorb vitamins directly from the normal food and hence these supplements become a necessity. Online retailing of these supplements has further increased accessibility and has increased the customer base and it has also increased the convenience of buying.

The vitamin industry also faces various challenges like the shift of preferences towards herbal supplements and Ayurveda. The herbal supplements are considered to be healthier and are therefore trusted more by the people. Moreover, the manufacturing of vitamin supplements is not uniform and strict rules are not followed for production. These supplements deal with the health of the customers and hence proper production techniques should be designed.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Vitamin Ingredients Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • $ 5795
  • Industry report
  • March 2017
  • by Transparency Market Research

Vitamin Ingredients Market (Type - Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, and Vitamin K; Application - Pharmaceuticals, Processed and Packaged Food and Beverage, Cosmetics, and Animal Feed) ...

Vitamin D Ingredients Market: Vitamin D3 to Outrank Vitamin D2 as the Most Attractive Segment in Value and Volume Terms Throughout the Forecast Period: Global Industry Analysis and Opportunity Assessment, 2016-2026

  • $ 5000
  • Industry report
  • February 2017
  • by Future Market Insight Global & Consulting Pvt Ltd

Recording the highest CAGR both in terms of value and volume, the Vitamin D3 segment is the undoubted leader in the product type segment The Vitamin D3 product type segment was estimated to account fo ...

Prenatal Vitamin Supplements Market: Global Industry Analysis, Trends, Market Size & Forecasts to 2023

  • $ 4795
  • Industry report
  • April 2017
  • by Infinium

The global prenatal nutrition market is projected to reach USD X.xx billion by 2023, growing with a CAGR of 8% to 9% from 2017 to 2023. Prenatal vitamin supplements help mothers to make up for any potential ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.