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The need for framing a data strategy to achieve strategic advantage is driving the growth of the enterprise data management market. One of the key elements in enterprise data management is integrating the enterprise requirements for data. An organization with a centralized methodology must trace enterprise data management needs to distribute it back to the individual departments while maintaining precise standards for data integrity and data quality. In addition to this, a good enterprise data management solution incorporates an organizational change management practice that accelerates user adoption and ensures long-term data sustainability. With the expansion in the types and volumes of data that the users would want to analyze, the enterprise data management teams are also expected to expand on the tools they can use to manage and manipulate this data.

The vendors of enterprise data management solutions include companies such as Accenture, Informatica Corporation, SAS Institute, Symantec Corporation, and Teradata Corporation. Other companies mentioned in the report include IBM Corporation, Intel Security, Oracle Corporation, SAP SE, and Talend. The major forces driving the enterprise data management market include the need for data management to reinforce tactical business decisions, data management as a requisite for business continuity, and to minimize the cost of ownership of data. Over the next five years, the market for enterprise data management is expected to evolve, be ubiquitous across its ecosystem, and penetrate the market to a huge extent covering all geographical territories.

The enterprise data management market has been segmented by type of software, by service, by deployment type, by user type, by vertical, and by region. The enterprise data management report also provides insights into the opportunity analysis of specific verticals and business case analysis and roadmaps for the enterprise data management market.

There are various assumptions that we have taken into consideration for market sizing and forecast. Few of global assumptions include political, economic, social, technological and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The enterprise data management report will help the market leaders/new entrants in this market in the following ways –
1. This report segments the market into software and services, covering this market comprehensively. The market numbers are further split across the different verticals and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition and venture capital funding. Besides, there are company profiles of the top ten players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on the key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Enterprise Data Management Market by Software, Service, Deployment Type, User Type, Vertical, and Region - Global Forecast and Analysis to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 LIMITATIONS 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 19
2.1.2.3 BreakDown of primary interviews: by company type, designation, and region 20
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE ENTERPRISE DATA MANAGEMENT MARKET 28
4.2 ENTERPRISE DATA MANAGEMENT MARKET 29
4.3 ENTERPRISE DATA MANAGEMENT MARKET POTENTIAL 30
4.4 ENTERPRISE DATA MANAGEMENT REGIONAL MARKET 30
4.5 ENTERPRISE DATA MANAGEMENT MARKET: VERTICAL GROWTH MATRIX 31
4.6 LIFECYCLE ANALYSIS, BY REGION 2015 32

5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET SEGMENTATION 34
5.2.1 BY SOFTWARE 34
5.2.2 BY SERVICE 35
5.2.3 BY DEPLOYMENT TYPE 35
5.2.4 BY USER TYPE 35
5.2.5 BY VERTICAL 36
5.2.6 BY REGION 36
5.3 MARKET DYNAMICS 37
5.3.1 DRIVERS 37
5.3.1.1 Increased adoption of columnar databases and massive parallel processing architectures 37
5.3.1.2 Need for on-time qualified information 38
5.3.1.3 Increase in regulatory compliance and regulations 38
5.3.1.4 Increased need for risk management 38
5.3.1.5 Streamline business operations 38
5.3.2 RESTRAINTS 39
5.3.2.1 Presence of data silos 39
5.3.2.2 Data quality and data address validation issues 39
5.3.3 OPPORTUNITIES 40
5.3.3.1 Deployment of data maturity model 40
5.3.3.2 Deploying specific tools and technologies to increase data access and data convergence 40
5.3.4 CHALLENGES 41
5.3.4.1 Conflicts regarding ownership of data 41
5.3.4.2 Inconsistent business semantics 41
5.3.4.3 Aligning enterprise data management strategy with organizational strategic initiatives 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PORTER'S FIVE FORCES ANALYSIS 43
6.3.1 THREAT OF NEW ENTRANTS 44
6.3.2 THREAT OF SUBSTITUTES 44
6.3.3 BARGAINING POWER OF SUPPLIERS 44
6.3.4 BARGAINING POWER OF BUYERS 45
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 45

7 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY SOFTWARE 46
7.1 INTRODUCTION 47
7.2 DATA INTEGRATION 48
7.3 DATA MIGRATION 50
7.4 DATA WAREHOUSING 51
7.5 DATA GOVERNANCE 53
7.6 DATA QUALITY 54
7.7 DATA SECURITY 56
7.8 MASTER DATA MANAGEMENT 57
7.9 OTHERS 58
8 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY SERVICE 60
8.1 INTRODUCTION 61
8.2 CONSULTING SERVICES 62
8.3 TRAINING AND SUPPORT SERVICES 62
8.4 OPERATION AND MAINTENANCE SERVICES 63
9 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE 65
9.1 INTRODUCTION 66
9.2 HOSTED DEPLOYMENT 67
9.3 ON-PREMISES 67
10 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY USER TYPE 69
10.1 INTRODUCTION 70
10.2 SMBS 71
10.3 ENTERPRISES 71
11 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY VERTICAL 73
11.1 INTRODUCTION 74
11.2 GOVERNMENT 75
11.3 BFSI 75
11.4 RETAIL 76
11.5 HEALTHCARE 77
11.6 IT AND TELECOM 77
11.7 MANUFACTURING 78
11.8 ENERGY AND UTILITIES 78
11.9 TRANSPORTATION AND LOGISTICS 79
11.10 OTHERS 80

12 ENTERPRISE DATA MANAGEMENT MARKET ANALYSIS, BY REGION 81
12.1 INTRODUCTION 82
12.2 NORTH AMERICA 85
12.3 EUROPE 88
12.4 ASIA-PACIFIC (APAC) 89
12.5 MIDDLE EAST AND AFRICA (MEA) 91
12.6 LATIN AMERICA 93
13 COMPETITIVE LANDSCAPE 95
13.1 OVERVIEW 95
13.1 COMPETITIVE SITUATION AND TRENDS 96
13.1.1 NEW PRODUCT DEVELOPMENTS 97
13.1.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 100
13.1.3 MERGERS AND ACQUISITIONS 103
13.1.4 NEW CONTRACTS 104
14 COMPANY PROFILES 106
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 INTRODUCTION 106
14.2 ACCENTURE 107
14.3 INFORMATICA CORPORATION 110
14.4 SAS INSTITUTE, INC. 114
14.5 SYMANTEC CORPORATION 118
14.6 TERADATA CORPORATION 122
14.7 IBM CORPORATION 126
14.8 INTEL SECURITY 129
14.9 ORACLE CORPORATION 132
14.10 SAP SE 135
14.11 TALEND 138
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 140
15.1 INDUSTRY EXCERPTS 140
15.2 DISCUSSION GUIDE 141
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 145
15.4 AVAILABLE CUSTOMIZATIONS 146
15.5 RELATED REPORTS 147


LIST OF TABLES

TABLE 1 ENTERPRISE DATA MANAGEMENT MARKET SIZE AND GROWTH RATE,
2013-2020 ($MILLION, Y-O-Y %) 25
TABLE 2 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY COMPONENT,
2013-2020 ($MILLION) 26
TABLE 3 ENTERPRISE DATA MANAGEMENT MARKET: ANALYSIS OF DRIVERS 39
TABLE 4 ENTERPRISE DATA MANAGEMENT MARKET: ANALYSIS OF RESTRAINTS 40
TABLE 5 ENTERPRISE DATA MANAGEMENT MARKET: ANALYSIS OF OPPORTUNITIES 40
TABLE 6 ENTERPRISE DATA MANAGEMENT MARKET: ANALYSIS OF CHALLENGES 41
TABLE 7 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SOFTWARE,
2013-2020 ($MILLION) 47
TABLE 8 DATA INTEGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 49
TABLE 9 DATA INTEGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 49
TABLE 10 DATA INTEGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 49
TABLE 11 DATA MIGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 50
TABLE 12 DATA MIGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 50
TABLE 13 DATA MIGRATION: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 51
TABLE 14 DATA WAREHOUSING: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 51
TABLE 15 DATA WAREHOUSING: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 52
TABLE 16 DATA WAREHOUSING: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 52
TABLE 17 DATA QUALITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 55
TABLE 18 DATA QUALITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 55
TABLE 19 DATA QUALITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 55
TABLE 20 DATA SECURITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 56
TABLE 21 DATA SECURITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 56
TABLE 22 DATA SECURITY: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 57
TABLE 23 MASTER DATA MANAGEMENT: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 57
TABLE 24 MASTER DATA MANAGEMENT: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY USER TYPE, 2013-2020 ($MILLION) 58
TABLE 25 MASTER DATA MANAGEMENT: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 58
TABLE 26 OTHERS: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 59
TABLE 27 OTHERS: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 59
TABLE 28 OTHERS: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 59
TABLE 29 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SERVICE,
2013-2020 ($MILLION) 61
TABLE 30 CONSULTING SERVICES: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 62
TABLE 31 TRAINING AND SUPPORT SERVICES: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 63
TABLE 32 OPERATION AND MAINTENANCE SERVICES: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 63
TABLE 33 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,
2013-2020 ($MILLION) 66
TABLE 34 HOSTED DEPLOYMENT: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY SOFTWARE, 2013-2020 ($MILLION) 67
TABLE 35 ON-PREMISES: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SOFTWARE, 2013-2020 ($MILLION) 68
TABLE 36 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY USER TYPE,
2013-2020 ($MILLION) 70
TABLE 37 SMBs: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 71
TABLE 38 ENTERPRISES: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 72
TABLE 39 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY VERTICAL,
2013-2020 ($MILLION) 74
TABLE 40 GOVERNMENT: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 75
TABLE 41 BFSI: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 76
TABLE 42 RETAIL: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 76
TABLE 43 HEALTHCARE: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 77
TABLE 44 IT AND TELECOM: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 78
TABLE 45 MANUFACTURING: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 78
TABLE 46 ENERGY AND UTILITIES: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 79
TABLE 47 TRANSPORTATION AND LOGISTICS: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 80
TABLE 48 OTHERS: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 80
TABLE 49 ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 84
TABLE 50 NORTH AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2013-2020 ($MILLION) 87
TABLE 51 NORTH AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 87
TABLE 52 NORTH AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 87
TABLE 53 EUROPE: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2013-2020 ($MILLION) 88
TABLE 54 EUROPE: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 88
TABLE 55 EUROPE: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SERVICE,
2013-2020 ($MILLION) 89
TABLE 56 ASIA-PACIFIC: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2013-2020 ($MILLION) 90
TABLE 57 ASIA-PACIFIC: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 91
TABLE 58 ASIA-PACIFIC: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 91
TABLE 59 MIDDLE EAST AND AFRICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY COMPONENT, 2013-2020 ($MILLION) 92
TABLE 60 MIDDLE EAST AND AFRICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 92
TABLE 61 MIDDLE EAST AND AFRICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY SERVICE, 2013-2020 ($MILLION) 92
TABLE 62 LATIN AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY COMPONENT, 2013-2020 ($MILLION) 93
TABLE 63 LATIN AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE,
BY DEPLOYMENT TYPE, 2013-2020 ($MILLION) 93
TABLE 64 LATIN AMERICA: ENTERPRISE DATA MANAGEMENT MARKET SIZE, BY SERVICE, 2013-2020 ($MILLION) 94
TABLE 65 NEW PRODUCT DEVELOPMENTS, 2013-2015 97
TABLE 66 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2013-2015 100
TABLE 67 MERGERS AND ACQUISITIONS, 2013-2015 103
TABLE 68 NEW CONTRACTS, 2013-2015 104


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 DATA TRIANGULATION: ENTERPRISE DATA MANAGEMENT 22
FIGURE 5 ENTERPRISE DATA MANAGEMENT MARKET SIZE, USER TYPE SNAPSHOT
(2015-2020): SMB MARKET IS EXPECTED TO DOUBLE BY 2020 25
FIGURE 6 ENTERPRISE DATA MANAGEMENT MARKET SIZE, SERVICES SNAPSHOT
(2015-2020): OPERATIONS AND MAINTENANCE SERVICES ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE 25
FIGURE 7 ENTERPRISE DATA MANAGEMENT SERVICES MARKET IS FORECASTED TO EXPERIENCE HIGHER GROWTH RATE DURING THE YEARS 2015-2020 26
FIGURE 8 ENTERPRISE DATA MANAGEMENT MARKET SHARE: NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2015 27
FIGURE 9 INCREASING DEMAND AMONG ORGANIZATIONS FOR DATA MANAGEMENT SOLUTIONS 28
FIGURE 10 CONSULTING SERVICES IS EXPECTED TO HAVE THE LARGEST MARKET SHARE IN THE ENTERPRISE DATA MANAGEMENT SERVICES MARKET (2015) 29
FIGURE 11 ASIA-PACIFIC AND THE MEA ARE EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL IN THE FORECAST PERIOD 30
FIGURE 12 ASIA-PACIFIC IS EXPECTED TO GROW FASTER THAN THE MEA AND LATIN AMERICA 30
FIGURE 13 ENTERPRISE DATA MANAGEMENT VERTICALS, GROWTH MATRIX 31
FIGURE 14 REGIONAL LIFECYCLE: LATIN AMERICA IS EXPECTED TO BE IN THE INTRODUCTION PHASE IN 2015 32
FIGURE 15 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION: BY SOFTWARE 34
FIGURE 16 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION: BY SERVICE 35
FIGURE 17 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION:
BY DEPLOYMENT TYPE 35
FIGURE 18 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION: BY USER TYPE 35
FIGURE 19 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION: BY VERTICAL 36
FIGURE 20 ENTERPRISE DATA MANAGEMENT MARKET SEGMENTATION: BY REGION 36
FIGURE 21 ENTERPRISE DATA MANAGEMENT: DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES 37
FIGURE 22 VALUE CHAIN ANALYSIS 42
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS: ENTERPRISE DATA MANAGEMENT MARKET 43
FIGURE 24 DATA SECURITY IS EXPECTED TO LEAD THE ENTERPRISE DATA MANAGEMENT SOFTWARE MARKET THROUGHOUT THE FORECAST PERIOD 47
FIGURE 25 DATA GOVERNANCE ARCHITECTURE: 54
FIGURE 26 TRAINING AND SUPPORT SERVICES WILL CONTINUE TO DOMINATE THE SERVICES SEGMENT OF THE ENTERPRISE DATA MANAGEMENT MARKET 61
FIGURE 27 HOSTED DEPLOYMENT MARKET SIZE IS EXPECTED TO DOUBLE BY 2020 66
FIGURE 28 SMBS WILL EXHIBIT HIGHER GROWTH RATE IN THE ENTERPRISE DATA MANAGEMENT MARKET DURING THE FORECAST PERIOD 70
FIGURE 29 BFSI VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN THE ENTERPRISE DATA MANAGEMENT MARKET BY THE YEAR 2020 74
FIGURE 30 NORTH AMERICA WILL CONTINUE TO HAVE THE LARGEST MARKET SIZE IN THE ENTERPRISE DATA MANAGEMENT MARKET 82
FIGURE 31 GEOGRAPHIC SNAPSHOT: ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT IN THE ENTERPRISE DATA MANAGEMENT MARKET 83
FIGURE 32 ASIA-PACIFIC IS THE FASTEST GROWING MARKET IN THE ENTERPRISE DATA MANAGEMENT MARKET 84
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT: INCREASED TRACTION AMONG SMBS
AND ENTERPRISES WILL DRIVE THE MARKET 86
FIGURE 34 ASIA-PACIFIC MARKET SNAPSHOT: INCREASED TRACTION AMONG GROWING ECONOMIES WILL DRIVE THE MARKET 90
FIGURE 35 COMPANIES ADOPTED AGREEMENTS, ACQUISITIONS, NEW PRODUCT DEVELOPMENTS, AND NEW CONTRACTS AS THE KEY GROWTH STRATEGIES OVER THE LAST 3 YEARS 95
FIGURE 36 MARKET EVALUATION FRAMEWORK 96
FIGURE 37 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS WAS THE KEY STRATEGY ADOPTED BY PLAYERS DURING THE LAST 3 YEARS 97
FIGURE 38 GEOGRAPHIC REVENUE MIX OF TOP FIVE PLAYERS 106
FIGURE 39 ACCENTURE: COMPANY SNAPSHOT 107
FIGURE 40 ACCENTURE: SWOT ANALYSIS 109
FIGURE 41 INFORMATICA CORPORATION: COMPANY SNAPSHOT 110
FIGURE 42 INFORMATICA CORPORATION: SWOT ANALYSIS 113
FIGURE 43 SAS INSTITUTE, INC.: COMPANY SNAPSHOT 114
FIGURE 44 SAS INSTITUTE, INC.: SWOT ANALYSIS 117
FIGURE 45 SYMANTEC CORPORATION: COMPANY SNAPSHOT 118
FIGURE 46 SYMANTEC CORPORATION: SWOT ANALYSIS 120
FIGURE 47 TERADATA CORPORATION: COMPANY SNAPSHOT 122
FIGURE 48 TERADATA CORPORATION: SWOT ANALYSIS 125
FIGURE 49 IBM CORPORATION: COMPANY SNAPSHOT 126
FIGURE 50 INTEL CORPORATION: COMPANY SNAPSHOT 129
FIGURE 51 ORACLE CORPORATION: COMPANY SNAPSHOT 132
FIGURE 52 SAP SE: COMPANY SNAPSHOT 135

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