Table of Contents
Contrary to popular belief, electronics in automobiles are not merely limited to enhancing the comfort, user experience, and infotainment features in a vehicle, but are also used to improve vehicle and occupant safety and enhance fuel efficiency. In a challenging market such as India, these factors are key drivers that provide a competitive value proposition to customers.
This Frost & Sullivan market insight focuses on areas of prospective improvements, such as the active integration of safety technology in Indian vehicles and electrification of chassis systems.
Furthermore, while the number of Electronic Control Units (ECUs) in cars is reducing, the capability of each ECU is increasing.
For instance, in case of an accident, integrated features such as Autonomous Emergency Braking (AEB) and post-crash braking increase its life-saving abilities by %. All-Wheel Drives (AWDs) systems not only increase traction of the vehicle, but with the addition of the electronic factor, they can improve fuel efficiency by % compared to a mechanical AWD.
These features can potentially change the way the Indian automotive industry progresses in the future.
Dynamic Consumer Demand and Evolving Technology Trends
Consumer demand in the global automotive market exhibits a pattern that is best summarized by the old adage: change is the only constant. Moreover, the dynamics of consumer demand for state-of-the-art technology follows the market lifecycle pattern, whereby premium vehicle manufacturers are usually the first to launch a product that later trickles down to the mass market in subsequent years. For instance, in the last two decades, most innovations have been in the areas of electrical assistance and electronic controls; the automotive industry is no exception to this trend.
However, technologies such as Anti-lock Brake Systems (ABS), Electric Power Steering (EPS), and Tire Pressure Monitoring Systems (TPMS) managed to penetrate the Indian market only after they had soared in developed markets, such as Europe, North America, and Japan. As most innovations rely heavily on the use of actuators, sensors, and controllers, the electronic content per vehicle is expected to increase phenomenally from nearly % (in existing vehicles) to % by 2030.
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