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  4. > Australia Intelligent Transport System Market by Application, System, and Territory - Forecast to 2020

Intelligent Transportation Systems (ITS) is a combination of information and communication technologies used in transportation and traffic management systems, to improve the safety, efficiency, and sustainability of transportation networks and reduce traffic congestion. This report has been segregated based on systems, applications, and territorial regions. Intelligent transportation systems are being widely applied in areas such as fleet management and asset monitoring, traffic monitoring systems, traffic signal control systems, collision avoidance systems, variable traffic message signs, parking availability systems, traffic enforcement cameras and automotive telematics. The application in traffic signal control systems application is expected to account for the largest share of the Australian ITS market during the forecast period.

The overall market has been divided into three segments, namely, systems, applications, and territorial regions. Furthermore, the market by system has been classified into several sub-types- advanced traffic management system, advanced traveler information system, ITS-enable transportation pricing system, advanced public transportation system, and commercial vehicle operation.

The total market is expected to reach $1,130.2 million by 2020, at a CAGR of 14.41% between 2015 and 2020. The market for the application in advanced public transportation systems is expected to grow at a CAGR of 14.90% during the forecast period. The increasing demand for the use of technology in public transportation for vehicle location and real-time information is the key reason for the growth of ITS in advanced public transportation systems.

The report analyzes the entire market on the basis of all the major territorial regions- New South Wales, Victoria, Queensland, Western Australia, and the Rest of Australia. New South Wales is currently a major market for Australia intelligent transportation systems; however, that in Western Australia is expected to grow at the highest CAGR of 14.95% during the forecast period. The Rest of Australia includes Southern Australia, Tasmania, and the Northern Territory.

The report also looks into the whole value chain and supply chain of the Australian intelligent transportation systems market. It focuses on the parent market and its segments and thus, identifies the total market potential. The report also covers drivers, restraints, and opportunity analysis of the Australian intelligent transportation systems market.

Major players in this market include the Thales Group (France), Redflex Holding Ltd. (Australia), Vix Technology (Australia), Kapsch TrafficCom AG (Austria), and Sigtec Pty Ltd. (Australia).

Table Of Contents

Australia Intelligent Transport System Market by Application, System, and Territory - Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 SCOPE OF THE STUDY 11
1.3.1 MARKETS COVERED 11
1.3.2 YEARS CONSIDERED FOR THE STUDY 12
1.4 CURRENCY 12
1.5 LIMITATION 12
1.6 STAKEHOLDERS 13
2 RESEARCH DESIGN 14
2.1 MARKET SIZE ESTIMATION 15
2.1.1 BOTTOM-UP APPROACH 16
2.1.2 TOP-DOWN APPROACH 16
2.2 MARKET BREAKDOWN AND DATA TRANGULATION 18
2.3 MARKET SHARE ESTIMATION 19
2.3.1 KEY DATA FROM SECONDARY SOURCES 19
2.3.2 KEY DATA FROM PRIMARY SOURCES 19
2.4 ASSUMPTIONS 20
3 EXECUTIVE SUMMARY 21
4 PREMIUM INSIGHTS 24
4.1 OPPORTUNITIES IN THE AUSTRALIA ITS MARKET 24
4.2 AUSTRALIA ITS MARKET GROWTH, BY APPLICATION 24
4.3 AUSTRALIA ITS MARKET GROWTH, BY SYSTEMS 25
4.4 AUSTRALIAN ITS MARKET SIZE BASED ON TERRITORIES (2015 - 2020) 25
4.5 AUSTRALIA ITS MARKET: APPLICATIONS 26
5 MARKET OVERVIEW 27
5.1 INTRODUCTION 28
5.2 MARKET SEGMENTATION 28
5.3 MARKET DYNAMICS 29
5.3.1 DRIVERS 30
5.3.1.1 Government support and funding 30
5.3.1.2 Need to increase safety on roads and reduce congestion 31
5.3.1.3 Requirement to reduce the impact of vehicular pollution on the environment 32
5.3.2 RESTRAINTS 33
5.3.2.1 Lack of interoperability and standardization 33
5.3.2.2 High setup cost 33
5.3.3 OPPORTUNITY 34
5.3.3.1 Smart vehicles and Driverless cars 34
5.3.4 CHALLENGES 35
5.3.4.1 Privacy and legal implications 35
5.3.4.2 Adopting to uniform standards 35
6 INDUSTRY TRENDS 36
6.1 INTRODUCTION 36
6.2 VALUE CHAIN ANALYSIS 36
6.3 PORTER'S ANALYSIS 38
6.3.1 THREAT OF NEW ENTRANTS 39
6.3.2 THREAT OF SUBSTITUTES 40
6.3.3 BARGAINING POWER OF SUPPLIERS 41
6.3.4 BARGAINING POWER OF BUYERS 42
6.3.5 DEGREE OF COMPETITION 43
7 AUSTRALIA ITS MARKET, BY SYSTEM 45
7.1 INTRODUCTION 46
7.1.1 ADVANCED TRAFFIC MANAGEMENT SYSTEM (ATMS) 47
7.1.2 ADVANCED TRAVELER INFORMATION SYSTEM (ATIS) 48
7.1.3 ITS-ENABLED TRANSPORTATION PRICING SYSTEM 49
7.1.4 ADVANCED PUBLIC TRANSPORTATION SYSTEM (APTS) 50
7.1.5 COMMERCIAL VEHICLE OPERATION (CVO) 51
8 AUSTRALIA ITS MARKET, BY APPLICATION 52
8.1 INTRODUCTION 53
8.2 FLEET MANAGEMENT AND ASSET MONITORING 54
8.3 TRAFFIC MONITORING SYSTEM 55
8.4 TRAFFIC SIGNAL CONTROL SYSTEM 56
8.5 COLLISION AVOIDANCE SYSTEM 57
8.6 VARIABLE TRAFFIC MESSAGE SIGN 58
8.7 PARKING AVAILABILITY SYSTEM 59
8.8 TRAFFIC ENFORCEMENT CAMERA 60
8.9 AUTOMOTIVE TELEMATICS 61
9 AUSTRALIA ITS MARKET, BY TERRITORY 62
9.1 INTRODUCTION 63
9.2 NEW SOUTH WALES 65
9.3 VICTORIA 67
9.4 QUEENSLAND 68
9.5 WESTERN AUSTRALIA (WA) 69
9.6 THE REST OF AUSTRALIA 70
10 COMPETITIVE LANDSCAPE 71
10.1 OVERVIEW 71
10.2 MARKET SHARE ANALYSIS, AUSTRALIA ITS MARKET 72
10.3 COMPETITIVE SITUATION AND TRENDS 73
10.3.1 NEW PRODUCT LAUNCHES 74
10.3.2 PARTNERSHIPS 74
10.3.3 CONTRACTS 75
10.3.4 EXPANSIONS AND ACQUISITIONS 76
11 COMPANY PROFILE 77
(Overview, Products and Services, Financials, Strategy and Development)*
11.1 KAPSCH TRAFFICCOM 77
11.2 SIGTEC PTY LTD. 80
11.3 REDFLEX HOLDINGS LIMITED 81
11.4 THALES GROUP 84
11.5 VIX TECHNOLOGY 87
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured
in case of Unlisted Companies
12 APPENDIX 89
12.1 INSIGHTS OF INDUSTRY EXPERTS 89
12.2 DISCUSSION GUIDE 90
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 93
12.4 RELATED REPORTS 95


LIST OF TABLES

TABLE 1 AUSTRALIA: ITS MARKET SIZE, BY TERRITORY, 2014-2020 ($MILLION) 21
TABLE 2 SAFETY FEATURES OF ITS 31
TABLE 3 DRIVER ANALYSIS 32
TABLE 4 RESTRAINT ANALYSIS 34
TABLE 5 OPPORTUNITY ANALYSIS 35
TABLE 6 AUSTRALIA: ITS MARKET, BY SYSTEM, 2014-2020 ($MILLION) 46
TABLE 7 ADVANCED TRAFFIC MANAGEMENT SYSTEM MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION) 47
TABLE 8 ADVANCED TRAVELER INFORMATION SYSTEM MARKET SIZE, BY APPLICATION, 2014-2020, ($MILLION) 48
TABLE 9 ITS-ENABLED TRANSPORTATION PRICING SYSTEM MARKETS SIZE,
BY APPLICATION, 2014-2020 ($MILLION) 49
TABLE 10 ADVANCED PUBLIC TRANSPORTATION SYSTEM MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 50
TABLE 11 COMMERCIAL VEHICLE OPERATION MARKET SIZE, BY APPLICATION,
2014-2020 ($MILLION) 51
TABLE 12 AUSTRALIA: ITS MARKET, BY APPLICATION, 2014-2020 ($MILLION) 53
TABLE 13 FLEET MANAGEMENT AND ASSET MONITORING MARKET SIZE, BY SYSTEM,
2014-2020, ($MILLION) 54
TABLE 14 TRAFFIC MONITORING SYSTEM MARKET SIZE, BY SYSTEM,
2014-2020, ($MILLION) 55
TABLE 15 TRAFFIC SIGNAL CONTROL SYSTEM MARKET SIZE, BY SYSTEM,
2014-2020 ($MILLION) 56
TABLE 16 COLLISION AVOIDANCE SYSTEM MARKET SIZE, BY SYSTEM,
2014-2020 ($MILLION) 57
TABLE 17 VARIABLE TRAFFIC MESSGAE SIGN MARKET SIZE, BY SYSTEM,
2014-2020 ($MILLION) 58
TABLE 18 PARKING AVAILABILITY SYSTEM MARKET SIZE, BY SYSTEM,
2014-2020, ($MILLION) 59
TABLE 19 TRAFFIC ENFORCEMENT CAMERA MARKET SIZE, BY SYSTEM,
2014-2020, ($MILLION) 60
TABLE 20 AUTOMOTIVE TELEMATICS MARKET SIZE, BY SYSTEM, 2014-2020, ($MILLION) 61
TABLE 21 AUSTRALIA: ITS MARKET SIZE, BY TERRITORY, 2014-2020 ($MILLION) 63
TABLE 22 NEW SOUTH WALES: ITS MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 66
TABLE 23 VICTORIA: ITS MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 67
TABLE 24 QUEENSLAND : ITS MARKET SIZE, BY APPLICATION, 2014-2020 ($MILLION) 68
TABLE 25 WESTERN AUSTRALIA: ITS MARKET SIZE, BY APPLICATION,
2014-2020 ($MILLION) 69
TABLE 26 THE REST OF AUSTRALIA: ITS MARKET SIZE, BY APPLICATION,
2014-2020 ($MILLION) 70
TABLE 27 NEW PRODUCT LAUNCHES, 2014-2015 74
TABLE 28 PARTNERSHIPS 2009-2015 74
TABLE 29 CONTRACTS, 2010-2015 75
TABLE 30 EXPANSIONS AND ACQUISITIONS, 2010-2015 76


LIST OF FIGURES

FIGURE 1 AUSTRALIA ITS MARKET: RESEARCH DESIGN 14
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 16
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 17
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE AND DESIGNATION 17
FIGURE 5 AUSTRALIA ITS MARKET: DATA TRIANGULATION MODEL 18
FIGURE 6 AUSTRALIA ITS MARKET, BY SYSTEM, (2014-2020) 22
FIGURE 7 AUSTRALIA ITS MARKET, BY APPLICATION, 2014 VS 2020 23
FIGURE 8 ATTRACTIVE OPPORTUNITIES IN THE ITS MARKET IN AUSTRALIA (2014-2020) 24
FIGURE 9 THE APPLICATION IN FLEET MANAGEMENT AND ASSET MONITORING IS EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 24
FIGURE 10 ADVANCED TRAFFIC MANAGEMENT SYSTEM ACCOUNTED FOR THE LARGEST SHARE OF THE ITS MARKET BASED ON SYSTEMS 25
FIGURE 11 NEW SOUTH WALES HAD THE LARGEST MARKET SIZE IN THE AUSTRALIA ITS MARKET BASED ON TERRITORIES 25
FIGURE 12 THE APPLICATION IN TRAFFIC SIGNAL CONTROL SYSTEMS IS EXPECTED
TO HAVE THE LARGEST MARKET SIZE 26
FIGURE 13 AUSTRALIA ITS MARKET—SEGMENTATION 28
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITY AND CHALLENGES FOR THE AUSTRALIA INTELLIGENT TRANSPORTATION SYSTEM MARKET 29
FIGURE 15 VALUE CHAIN ANALYSIS: ORIGINAL DESIGN MANUFACTURERS AND SOLUTION PROVIDERS ADD MAJOR VALUE 37
FIGURE 16 PORTER'S ANALYSIS 38
FIGURE 17 PORTERS ANALYSIS: AUSTRALIA ITS MARKET 39
FIGURE 18 THREAT OF NEW ENTRANTS 39
FIGURE 19 THREAT OF SUBSTITUTES 40
FIGURE 20 BARGAINING POWER OF SUPPLIERS 41
FIGURE 21 BARGAINING POWER OF BUYERS 42
FIGURE 22 DEGREE OF COMPETITION 43
FIGURE 23 AUSTRALIA: ITS MARKET SIZE, BY SYSTEM ($MILLION) 46
FIGURE 24 AUSTRALIA: ITS MARKET SNAPSHOT 64
FIGURE 25 WESTERN AUSTRALIA—AN ATTRACTIVE DESTINATION FOR THE ITS MARKET 65
FIGURE 26 COMPANIES ADOPTED CONTRACTS AND NEW PRODUCT LAUNCHES AS KEY GROWTH STRATEGIES 71
FIGURE 27 AUSTRALIA: ITS MARKET SHARE, BY KEY PLAYER, 2014 72
FIGURE 28 BATTLE FOR MARKET SHARE: CONTRACTS WAS THE KEY STRATEGY ADOPTED 73
FIGURE 29 KAPSCH TRAFFICCOM: COMPANY SNAPSHOT 77
FIGURE 30 KAPSCH TRAFFICCOM AG: SWOT ANALYSIS 79
FIGURE 31 REDFLEX HOLDINGS LIMITED: COMPANY SNAPSHOT 81
FIGURE 32 REDFLEX HOLDING LTD. : SWOT ANALYSIS 83
FIGURE 33 THALES GROUP :COMPANY SNAPSHOT 84
FIGURE 34 THALES GROUP : SWOT ANALYSIS 86

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