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Global market review of lingerie - forecasts to 2022

  • November 2016
  • -
  • Just-Style
  • -
  • 72 pages

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.


Report extracts:


The report estimates the world lingerie retail market value for 2016 at US$29.57bn. Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%.


Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names.


The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman’s purchase in the other continental regions. In unit terms, bra sales are 1596m units per year.


The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business.


The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.

Table Of Contents

Global market review of lingerie - forecasts to 2022

Executive summary
World lingerie market, 2016
World lingerie market, 2022
Historic and future growth
Focusing on the US and Chinese markets
Different lingerie retailing approaches
Brand and own label power across the world
Lingerie in the women's wardrobe
Current brand and own label retail shares for lingerie
Market value shares of major lingerie players by continent
The key future issues
Report methodology
Quantification of the lingerie market
Geographical world regions


Chapter 1 The world lingerie market, 2016
World retail headline lingerie sales figures in US$bn, 2016
World retail bra sales figures in US$bn, 2016
World retail briefs sales figures in US$bn, 2016
World retail ‘other' lingerie sales figures in US$bn, 2016
World retail lingerie percentage figures by product category, 2016
World retail headline bras and briefs sales in units, 2016
World retail bra market sales figures in units, 2016
World retail briefs market sales figures in units, 2016
World retail bras and briefs unit sales figures as percentages, 2016


Chapter 2 The world lingerie market, US$bn and units, 2022
World retail headline lingerie sales figures, US$bn, 2022
World retail bra sales figures, US$bn and units, 2022
World retail briefs sales figures, US$bn and units, 2022
World retail other lingerie sales figures, US$bn, 2022
World retail lingerie figures by product category, 2022
2016 to 2022 volume growth in bras and briefs units


Chapter 3 Time lines and growth percentages between key dates
The concept of the just-style time line
Time line 2010-2022, lingerie market in US$bn and growth percentages for key dates
Time line 2010-2022, bra market in US$bn and growth percentages for key dates
Time line 2010-2022, briefs market in US$bn and growth percentages for key dates
Time line 2010-2022, other lingerie market in US$bn and growth percentages for key dates


Chapter 4 Selected markets in focus
United States
The BRICs (Brazil, Russia, India, China)


Chapter 5 Retail market analysis of lingerie
Different lingerie retailing approaches
Retail market pricing segmentation
Brand and own label power across the world


Chapter 6 Product analysis of lingerie
Styling for bras
Styling for briefs
Styling for other lingerie


Chapter 7 Consumer analysis of lingerie
Lingerie in the women's wardrobe
Brand and own label loyalty
Price comparisons across channels


Chapter 8 Lingerie supply chain analysis
The standard routes to market
Manufacturing complexity in the lingerie sector
How this affects the lingerie value added chain
The modern jump-over supply chain model


Chapter 9 Brands and own label retailers
Historic and current brand and own label retail shares for lingerie
The future of branded and own label marketing and businesses methods
Branded and own label pricing
Today's marketing of lingerie


Chapter 10 Key world lingerie industry players
Market shares of major lingerie players by continent
North America
Asia
South America and the Rest of the World


Chapter 11 The future of the global lingerie industry
The key future issues
Brands and distribution in the global lingerie market
Mergers and acquisitions


LIST OF TABLES
Table 1: Trading exchange rates
Table 2: 2016 world and regional lingerie market values (US$bn)
Table 3: 2016 world and regional bra market values (US$bn)
Table 4: 2016 world and regional briefs market values (US$bn)
Table 5: 2016 world and regional ‘other' lingerie market values (US$bn)
Table 6: 2016 world and regional lingerie market share by category (%)
Table 7: 2016 world and regional bra market volumes (m's units) and average retail price (US$)
Table 8: 2016 world and regional briefs market volumes (m's units) and average retail price (US$)
Table 9: 2016 world and regional lingerie market share by category (%)
Table 10: 2022 world and regional lingerie market values (US$bn)
Table 11: 2022 world and regional bra market volumes (m's units) and average retail price (US$)
Table 12: 2022 world and regional briefs market volumes (m's units) and average retail price (US$)
Table 13: 2022 world and regional ‘other' lingerie market volumes (m's units) and average retail price (US$)
Table 14: 2022 world and regional lingerie market share by category (%)
Table 15: World and regions' total lingerie market value time line 2010-2022 (US$bn)
Table 16: World and regions' bra market value time line 2010-2022 (US$bn)
Table 17: World and regions' briefs market value time line 2010-2022 (US$bn)
Table 18: World and regions' ‘other' lingerie market value time line 2010-2022 (US$bn)
Table 19: United States' total lingerie, bra, briefs, ‘other' market value time line 2010-2022 (US$bn)
Table 20: 2016 BRIC countries' lingerie market analysis
Table 21: 2016 lingerie price segmentation (bras)
Table 22: 2010 and 2016 branded, own label and anonymous all apparel market value shares (% share of value)
Table 23: Table 23 2010 and 2016 branded, own label and anonymous lingerie market value shares (% share of value)
Table 24: Branded and own label bra price architecture, United States and Western Europe (US$)
Table 25: Estimated 2016 regional lingerie market value shares by brand/retailer (%)


LIST OF FIGURES
Figure 1 Brand and own label fashionability and price points (bras)
Figure 2: Price clusters across channels
Figure 3: The supply chain in the lingerie industry
Figure 4: Supply chain with jumps

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