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Beer Market in Europe 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 87 pages

About Beer
Beer, a widely consumed beverage, is brewed with four main ingredients:
- Malts - Mostly barley but other cereals such as wheat, oats, maize and rice can also be used
- Hops or other natural flavors - These add bitterness to the beer and act as a preservative
- Water - Usually hard water is preferred for brewing light ale and soft water is preferred for mild ale and stout
- Beer yeast - It is used for fermentation and is available as granules in pots or packets

Technavio's analysts forecast the beer market in Europe to grow at a CAGR of 1.94% (in value) over the period 2014-2019.

Covered in this Report
The report includes the present scenario and the growth prospects of the beer market in Europe for the period 2015-2019. The market can be segmented based on the type of beer, geography, mode of distribution and type of packaging.
Technavio's report, Beer Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers key European countries such as France, Germany, Italy, Spain and UK; it also covers the landscape of the beer market in Europe and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Countries
- France
- Germany
- Italy
- Spain
- UK
Key Vendors
- Anheuser-Busch InBev
- Carlsberg
- Heineken
- SABMiller
Other Prominent Vendors

- Beck's Brewery
- Birra Menabrea
- Bitburger Brewery
- Budweiser Budvar Brewery
- Cesu Alus
- Chimay Beer
- Diageo
- Erdinger
- Forst
- Krombacher Brewery
- Molson Coors
- Oakleaf Brewery
- Oettinger
- Paulaner
- Pivovarna Lasko
- Radeberger
- Royal Unibrew
- Svyturys
- The Brew Company
- Veltins
- Warsteiner



Key Market Driver
- Rising Base of Beer Consumers
- For a full, detailed list, view our report
Key Market Challenge
- Availability of Substitutes
- For a full, detailed list, view our report
Key Market Trend
- Technological Advancements
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Beer Market in Europe 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Europe: Overview
06.1 Summary
06.1.1 Top 10 Leading Countries by GDP 2014
06.1.2 Top 10 Largest Countries in Europe by Area
06.1.3 Top 10 Countries in Europe by Population
06.2 Beer Market in Europe
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast by Revenue
07.3 Market Size and Forecast by Volume
07.4 Five Forces Analysis
08. Market Segmentation by Product
08.1 Segmentation of Beer Market in Europe by Product
08.2 Standard Lager Beer Market in Europe
08.2.1 Market Size and Forecast by Revenue
08.2.2 Market Size and Forecast by Volume
08.3 Premium Lager Beer Market in Europe
08.3.1 Market Size and Forecast by Revenue
08.3.2 Market Size and Forecast by Volume
08.4 Ales and Stouts Beer Market in Europe
08.4.1 Market Size and Forecast by Revenue
08.4.2 Market Size and Forecast by Volume
08.5 Specialty Beer Market in Europe
08.5.1 Market Size and Forecast By Revenue
08.5.2 Market Size and Forecast By Volume
08.6 Low/Non-alcoholic Beer Market in Europe
08.6.1 Market Size and Forecast by Revenue
08.6.2 Market Size and Forecast by Volume
09. Market Segmentation by Mode of Distribution
09.1 Beer Market in Europe by Mode of Distribution
10. Market Segmentation by Type of Packaging
10.1 Beer Market in Europe by Type of Packaging
11. Geographical Segmentation
11.1 Beer Market in Europe by Geographical Segmentation
11.2 Beer Market in France
11.2.1 Market Size and Forecast by Revenue
11.3 Beer Market in Germany
11.3.1 Market Size and Forecast by Revenue
11.4 Beer Market in Italy
11.4.1 Market Size and Forecast by Revenue
11.5 Beer Market in Spain
11.5.1 Market Size and Forecast by Revenue
11.6 Beer Market in the UK
11.6.1 Market Size and Forecast by Revenue
12. Buying Criteria
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Trends and their Impact
19. Vendor Landscape
19.1 Competitive Scenario
19.1.1 Key News
19.2 Market Share Analysis 2014
19.3 Other Prominent Vendors
20. Key Vendor Analysis
20.1 AB InBev
20.1.1 Key Facts
20.1.2 Business Overview
20.1.3 Business Segmentation by Revenue 2014
20.1.4 Business Segmentation by Revenue 2013 and 2014
20.1.5 Business Strategy
20.1.6 Recent Developments
20.1.7 SWOT Analysis
21. Key Vendor Analysis
21.1 Carlsberg
21.1.1 Key Facts
21.1.2 Business Overview
21.1.3 Business Segmentation by Revenue 2014
21.1.4 Business Segmentation by Revenue 2013 and 2014
21.1.5 Geographical Segmentation by Revenue 2014
21.1.6 Business Strategy
21.1.7 Recent Developments
21.1.8 SWOT Analysis
22. Key Vendor Analysis
22.1 Heineken
22.1.1 Key Facts
22.1.2 Business Overview
22.1.3 Brands
22.1.4 Business Segmentation by Revenue 2014
22.1.5 Business Segmentation by Revenue 2013 and 2014
22.1.6 Business Strategy
22.1.7 Recent Developments
22.1.8 SWOT Analysis
23. Key Vendor Analysis
23.1 SABMiller
23.1.1 Key Facts
23.1.2 Business Overview
23.1.3 Business Segmentation by Revenue 2014
23.1.4 Business Segmentation by Revenue 2013 and 2014
23.1.5 Geographical Segmentation by Revenue 2014
23.1.6 Business Strategy
23.1.7 Recent Developments
23.1.8 SWOT Analysis
24. Other Reports in the Series


List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Top Five Countries by PCC of Beer in 2014
Exhibit 3: CAGR of Beer Market in Europe by Revenue and Volume 2014 and 2019
Exhibit 4: Beer Market in Europe 2014-2019 by Revenue ($ billion)
Exhibit 5: Beer Market in Europe 2014-2019 by Volume (billions of liters)
Exhibit 6: Standard Lager Beer Market in Europe 2014-2019 by Revenue ($ billion)
Exhibit 7: Standard Lager Beer Market in Europe 2015-2019 by Volume (billions of liters)
Exhibit 8: Premium Lager Beer Market in Europe 2015-2019 by Revenue ($ billion)
Exhibit 9: Premium Lager Beer Market in Europe 2015-2019 by Volume (billions of liters)
Exhibit 10: Ales and Stouts Beer Market in Europe 2015-2019 by Revenue ($ billion)
Exhibit 11: Ales and Stouts Beer Market in Europe 2015-2019 by Volume (billions of liters)
Exhibit 12: Specialty Beer Market in Europe 2015-2019 by Revenue ($ billion)
Exhibit 13: Specialty Beer Market in Europe 2015-2019 by Volume (billions of liters)
Exhibit 14: Low/Non-alcoholic Beer Market in Europe 2015-2019 by Revenue ($ billion)
Exhibit 15: Low/Non-alcoholic Beer Market in Europe 2015-2019 by Volume (billions of liters)
Exhibit 16: Beer Market in Europe by Mode of Distribution 2014
Exhibit 17: Beer Market in Europe by On-trade vs Off-trade Beer Sales (billions of liters)
Exhibit 18: Beer Market in Europe by Type of Packaging 2014
Exhibit 19: Geographical Segmentation of Beer Market in Europe 2014-2019
Exhibit 20: Geographical Segmentation of Beer Market in Europe by Revenue 2014
Exhibit 21: Beer Market in France by Revenue 2015-2019 ($ billion)
Exhibit 22: Beer Market in Germany by Revenue 2015-2019 ($ billion)
Exhibit 23: Beer Market in Italy by Revenue 2015-2019 ($ billion)
Exhibit 24: Beer Market in Spain by Revenue 2015-2019 ($ billion)
Exhibit 25: Beer Market in UK 2015-2019 by Revenue ($ billion)
Exhibit 26: Market Share of
Key Vendors in European Beer Market 2014
Exhibit 27: AB InBev: Business Segmentation by Revenue 2014
Exhibit 28: AB InBev: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 29: Carlsberg: Business Segmentation by Revenue 2014
Exhibit 30: Carlsberg: Business Segmentation by Revenue 2013 and 2014 ($ billion)
Exhibit 31: Carlsberg: Geographical Segmentation by Revenue 2014
Exhibit 32: Heineken: Brands
Exhibit 33: Heineken: Business Segmentation by Revenue 2014
Exhibit 34: Heineken: Business Segmentation by Revenue 2013 and 2014 ($billion)
Exhibit 35: Beer Market in Europe: Business Segmentation by Revenue 2014
Exhibit 36: Beer Market in Europe: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 37: Beer Market in Europe: Geographical Segmentation by Revenue 2014




















































































































































































































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