About Mobile AR AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices. Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.
Covered in this Report This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware. Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Regions - Americas - APAC - EMEA Key Vendors - Augmented Pixels - Aurasma - Blippar - Catchoom - Engine Creative - Metaio - Snaploader - Total Immersion - Qualcomm - Wikitude - Zappar Market Driver - Growing Smartphone Market - For a full, detailed list, view our report Market Challenge - Lack of Content - For a full, detailed list, view our report Market Trend - Increased Integration in Mobile Devices - For a full, detailed list, view our report
Key Questions Answered in this Report - What will the market size be in 2019 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors?
Table Of Contents
Global Mobile AR Market for Marketing and Advertising 2015-2019 01. Executive Summary 02. List of Abbreviations 03. Scope 03.1 Definitions AR Engines AR Software AR Hardware 03.2 Base Year 03.3 Geographical Areas 03.4 Market Size Calculation and Segmentation Geographical Segmentation Vendor Segmentation 03.5 Common Currency Conversion Rates 04. Introduction: An Overview of the AR Market 04.1 History 04.2 Present Scenario 04.3 Future Perspective 05. Technology Life Cycle 06. AR Hardware: Introduction 07. Mobile AR 07.1 Value Chain 07.2 Market Size and Forecast 07.3 Geographical Analysis Americas EMEA Region APAC Region 08. Market Growth Drivers 09. Market Challenges 10. Market Trends 11. Vendor Landscape 11.1 Competitive Scenario 12. Will AR Change Our Lives? 13. Key Vendor Analysis 13.1 Augmented Pixels 13.1.1 Key Facts 13.1.2 Business Overview 13.1.3 Applications Developed using AR Technology 13.1.4 Recent Developments 13.2 Aurasma 13.2.1 Key Facts 13.2.2 Business Overview 13.2.3 Recent Developments 13.3 Blippar 13.3.1 Key Facts 13.3.2 Business Overview 13.3.3 Geographical Presence 13.3.4 Business Strategy 13.3.5 Recent Developments 13.4 Catchoom 13.4.1 Key Facts 13.4.2 Business Overview 13.4.3 Geographical Presence 13.4.4 Business Strategy 13.4.5 Recent Developments 13.5 Google 13.5.1 Key Facts 13.5.2 Business Overview 13.5.3 Comparison of Advertising Revenues and Other Revenues 2013 and 2014 13.5.4 Geographical Segmentation 2014 13.5.5 Business Strategy 13.5.6 Recent Developments 13.6 Metaio 13.6.1 Key Facts 13.6.2 Business Overview 13.6.3 Key Product Offerings 13.6.4 Key Solutions 13.6.5 Business Strategy 13.6.6 Recent Developments 13.7 NGRAIN 13.7.1 Key Facts 13.7.2 Business Overview 13.7.3 Key Offerings 13.7.4 Industries Served 13.7.5 Recent Developments 13.8 Qualcomm 13.8.1 Key Facts 13.8.2 Business Overview 13.8.3 Business Segmentation by Revenue 2014 13.8.4 Business Segmentation by Revenue 2013 and 2014 13.8.5 Geographical Segmentation by Revenue 2014 13.8.6 Business Strategy 13.8.7 Recent Developments 13.9 Total Immersion 13.9.1 Key Facts 13.9.2 Business Overview 13.9.3 Key Offerings 13.9.4 Geographical Presence 13.9.5 Recent Developments 13.10 Wikitude 13.10.1 Key Facts 13.10.2 Business Overview 13.10.3 Key Offerings 13.10.4 Business Strategy 13.10.5 Recent Developments 13.11 Zappar 13.11.1 Key Facts 13.11.2 Business Overview 13.11.3 Resellers Geographical Presence 13.11.4 Recent Developments 14. Other Reports in this Series
List of Exhibits Exhibit 1: Global Mobile AR Market for Marketing and Advertising Market Size 2014-2019 ($ millions) Exhibit 2: Global Mobile AR Market for Marketing and Advertising 2014-2019 ($ millions) Exhibit 3: Augmented Pixels: Application Developed using AR Technology Exhibit 4: Blippar: Geographical Presence Exhibit 5: Catchoom: Geographical Presence Exhibit 6: Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billions) Exhibit 7: Google: Geographical Segmentation 2014 Exhibit 8: Metaio: Key Product Offerings Exhibit 9: Metaio: Key Solutions Exhibit 10: NGRAIN: Key Offerings Exhibit 11: NGRAIN: Industries Served Exhibit 12: Qualcomm: Business Segmentation by Revenue 2014 Exhibit 13: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billions) Exhibit 14: Qualcomm: Geographical Segmentation by Revenue 2014 Exhibit 15: Total Immersion: Key Offerings Exhibit 16: Total Immersion: Geographical Presence Exhibit 17: Wikitude: Key Offerings Exhibit 18: Zappar: Resellers Geographical Presence