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Online Video Platform Market in Latin America 2015-2019

  • July 2015
  • -
  • Infiniti Research Limited
  • -
  • 61 pages

About Online Video Platform

An online video platform is a SaaS platform offering hosting, encoding, and customizing, which can also act as an embedded player for organizations that want to upload and distribute their own content. The platform provides an end-to-end tool set for distributing, downloading, publishing, and measuring online video content for both on-demand and live delivery. It allows enterprises and media companies to convert an online video into any format and share it across platforms and devices such as iOS, Android-enabled smartphones and tablets, PCs, digital set-top boxes, and TVs. Organizations start with do-it-yourself solutions for posting videos and as they scale up their video publishing operations, they adopt a video platform.
Online video products vary in features that range from ready-made solutions (traditional) to white-label solutions (customized solutions). For instance, YouTube is a ready-made solution, and FTA or Pay-TV broadcasting is a service extending the availability of the content to desktops or mobility devices.
Technavio's analysts forecast the online video platform market in Latin America to grow at a CAGR of 20.37% during 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the online video platform market in Latin America for 2015-2019. To calculate the market size, the report takes into account revenue generated from the following:
- New subscriptions
- Technical support
- Software maintenance
Technavio's report, Online Video Platform Market in Latin America, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Leading Countries
- Argentina
- Brazil
- Mexico

Key Vendors
- Brightcove
- Kaltura
- Ooyala
- Samba Group

Other Prominent Vendors

- KIT Digital
- LongTail Ad Solutions
- MediaCore
- PermissionTV
- thePlatform
- VMIX Media

Market Driver
- Increase in Online Video Audience
- For a full, detailed list, view our report
Market Challenge
- Limited Availability of Content
- For a full, detailed list, view our report
Market Trend
- Growing Usage of Videoconferencing
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Online Video Platform Market in Latin America 2015-2019
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Overview of Online Video Platform
06.1 Online Video Platform
06.2 Workflow of Online Video Platform
06.3 Latin America Overview
06.4 Latin America Mobile Market
06.5 Digital Marketing an Opportunity for Vendors
06.5.1 Ad Spending by Three Major Latin American Countries
06.5.2 Video Viewing
06.5.3 Videos per Viewer
07. Market Landscape
07.1 Market Overview
07.2 Global Online Video Platform Market
07.3 Online Video Platform Market in Latin America
07.4 Five Forces Analysis
08. Market Segmentation by Application
09. Market Segmentation by End-users
10. Key Leading Countries
10.1.1 Online Video Platform Market in Brazil
10.1.2 Online Video Platform Market in Argentina
10.1.3 Online Video Platform Market in Mexico
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Vendor Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Brightcove
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Kaltura
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Strategy
19.2.4 Recent Developments
19.2.5 SWOT Analysis
19.3 Ooyala
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Key Solutions and Services
19.3.4 Recent Developments
19.3.5 SWOT Analysis
19.4 Samba Tech
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Lines
19.4.4 SWOT Analysis
20. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Types of Online Video Platform
Exhibit 3: Workflow of an Online Video Platform
Exhibit 4: Latin America Overview
Exhibit 5: Internet Penetration of Major Countries of Latin America 2014
Exhibit 6: Latin America Mobile Market
Exhibit 7: Markets of Latin America by Unique Subscribers 2014 (unit in millions)
Exhibit 8: Internet Usage by Age
Exhibit 9: Devices Share used to Come Online
Exhibit 10: Global Online Video Platform Market 2014-2019 ($ millions)
Exhibit 11: Online Video Platform Market in Latin America 2014-2019 ($ millions)
Exhibit 12: Market Segmentation by End-user Application
Exhibit 13: Online Video Platform Market in Latin America: Business Segmentation by Revenue 2013
Exhibit 14: Online Video Platform Market in Latin America: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 15: Online Video Platform Market in Latin America: Geographical Segmentation by Revenue 2013
Exhibit 16: Ooyala: Key Solutions and Services
Exhibit 17: Samba Group: Business Lines

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