1. Market Research
  2. > Wireless Technology Market Trends

Google’s Waze Crowdsourced Traffic and Navigation App is a Hit, But How Does It Impact Privacy, the Law…and Google Maps? 

  • July 2015
  • 13 pages
  • Frost & Sullivan
Report ID: 3113621

Summary

Table of Contents

Google’s Waze Crowdsourced Traffic and Navigation App is a Hit, But How Does It Impact Privacy, the Law…and Google Maps?

Introduction

In a recent report, Stratecast explored some of the early benefits being realized in the automotive market by applying Big Data to optimize how vehicles are designed, manufactured, marketed, sold, financed, serviced, and accessorized, and how they perform on the road.2 Systems and sensors are beginning to embed information obtainable from vehicles into the Internet of Things (IoT).

Connected cars equipped with vehicle-to-everything (V2X) technology can “talk” with other vehicles, the roadway itself, and various elements of the supply chain, to enhance traffic flow and safety, as well as maintenance and customer care. This also paves the way for driverless cars.

All of these things can enhance the driving (or, as the case may be, non-driving) experience; and all are focused on taking control out of human hands and putting highly advanced machines in charge. Yet, even as this machine-driven future fast approaches, the ability to quickly assimilate and analyze Big Data is also providing new ways for humans to take more control over their on-road experience.

One of those ways is Waze, which is now the world’s largest crowdsourced traffic and navigation app, with more than million users in countries. Waze users share real-time roadway and traffic information with the Waze network and each other.

By connecting drivers to one another, Waze is creating local driving communities that work together to improve road experiences by helping users avoid accidents, sidestep traffic jams, find the best prices on gasoline, avoid traffic tickets, and find deals at local stores. Waze, which was launched in Israel, as a competitor to Google Maps and Apple Maps, has so much to offer that Google—whose Google Maps application is the leading traffic and navigation app, and the sixth most widely used smartphone app3 —paid $ billion to acquire Waze in June 2013.

However, some of the very capabilities that make Waze the most feature-rich, interactive traffic and navigation app also raise questions about its impacts on privacy, law enforcement, and its coexistence with Google Maps. This Stratecast SPIE report discusses key capabilities and benefits of the Waze app, and analyzes those impacts

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Internet of Things (IoT) Forecasts 2017 - 2022

  • $ 9995
  • Industry report
  • May 2017
  • by Mind Commerce Publishing

Overview: With one of the most comprehensive portfolios of Internet of Things (IoT) research, Mind Commerce provides IoT forecasts in the following areas: · IoT Regional Forecasts · IoT ...

IoT Healthcare Market by Component, Application, End User, and Region - Global Forecast to 2022

  • $ 8008
  • Industry report
  • April 2017
  • by MarketsandMarkets

Digital transformation helps enterprises improve operational performance, efficiency, and business process. It involves the utilization of digital technologies, such as mobility, analytics, and social ...

IoT Node and Gateway Market by Hardware, by End-Use, and Geography - Global Forecast to 2023

  • $ 7150
  • Industry report
  • June 2017
  • by MarketsandMarkets

“IoT node and gateway market to grow at a CAGR of 30.9%” According to the new market research report on IoT node and gateway market, this market is projected to reach 17.18 billion units by 2023, growing ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.