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CHILDWISE Playground Buzz Summer Term 2016

  • July 2016
  • -
  • Childwise
  • -
  • 25 pages

Playground Buzz is a brand tracking report, available in spring, summer and autumn editions each year, coinciding with the academic school term in the UK.

The report is designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest.

We focus around two themes: what have children been talking about recently and what are their favourite things. Brands mentioned have been extracted and are listed as a top ten, for the whole sample and across four gender and age groups. Analysis is split to represent the differences between ‘tween’ (7-12 year olds) and ‘teen’ (13-16 year olds) boys and girls.

Every term around 1000 children are interviewed via the CHILDWISE schools panel. Children from school years 3 to 12 are approached to take part in the research. Interviews are carried out online in schools.

Table Of Contents

CHILDWISE Playground Buzz Summer Term 2016
2-3 Introduction and sample

4-5 Buzz Summer 2016 summary

6 Brands talking about recently

7 Favourite brands
8-9 ‘Tween' boys (7-12s)
10-11 ‘Tween' girls (7-12s)
12-13 ‘Teen' boys (13-16s)
14-15 ‘Teen' girls (13-16s)

16 Favourite brands by category
16 TV
16 Websites / Apps
17 Vloggers / YouTubers
17 Games
18 Music
18 Films
19 Books
19 Restaurants

20 Brands by interests

21 Other things children do

22-23 Other things children do: Spotlight

24-25 About CHILDWISE

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