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Summary
The Consumer and Market Insights: Confectionery Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings
- The demand for new and indulgent products is driving growth in the Spanish Confectionery market

- Spain's Confectionery market is expected to register the highest among European nations growth rate by volume

- The Chocolate category has the highest value consumption and the fastest growth rate in the Spanish Confectionery market

Synopsis
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

- Figures that showcase the number of times consumers of different age groups and gender consume Confectionery, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

- The degree of influence that Canadean's 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

- Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

- International and Spain-specific product innovation examples targeting key consumer needs -compare your products against top performers.

Reasons To Buy
- Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Confectionery market

- Quantify the influence of 20 consumption motivations in the Confectionery sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents

Consumer and Market Insights: Confectionery Market in Spain
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the Spain Confectionery market
- Historical and projected sales in the Spain Confectionery market
- Degree of trade up/down-trade in the Spain Confectionery market
- Comparison of Spain Confectionery market compared to other key countries
- Market volume of Spain Confectionery by category
- Historical and project market value of Spain Confectionery by category
- Winners and losers in the Spain Confectionery market
- Segment share of the category and change in market share in the Spain Confectionery market
- Penetration of private label, by categories, in the Spain Confectionery market
- Private label performance compare to national brands in the Spain Confectionery market
- Leading companies in the Spain Confectionery market by category
- Leading brands in the Spain Confectionery market by category

Retailer and packaging
- Leading retailers in the Spain food market
- Leading distribution channels in the Spain Confectionery market
- Leading distribution channels by category in the Spain Confectionery market
- Spain Confectionery market by type of packaging
- Spain Confectionery market by type of packaging closure/outer
- Spain Confectionery market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Spain Confectionery market
- Private Label consumption occasions by age and gender in the Spain Confectionery market
- Under/Over-consumption levels in the Spain Confectionery market by gender and age
- Consumption frequency by type of consumer in the Spain Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Spain Confectionery market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Spain Confectionery market
- Market volume of the Spain Confectionery market by category and trend
- For leading trends in the Spain Confectionery market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Spain Confectionery market
- How to target the trend in the Spain Confectionery market
- How the trend will evolve in the Spain Confectionery market

Innovation examples
- New product examples launched in the Spain Confectionery market
- New product examples launched in the global Confectionery market

Actions and Recommendations
- How to successfully target key trends in the Spain Confectionery market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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ref:plp2015

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