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Digital relations: Operators have benefited from spending on new media segments in recent years



Abstract

Public Relations & Communication Activities in the UK

Operators in this industry provide public relations and communication advice, guidance and operational assistance, including lobbying activities. The advice is offered to businesses, non-profit organisations and official institutions. The industry does not cover advertising agencies and media representation (see IBISWorld report M73.110) or market research and public opinion polling (see IBISWorld report M73.200).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Public Relations and Communication Activities in the UK - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Major Markets
Globalisation and Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

WPP plc

Omnicom Group Inc

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