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Alcoholic Drinks in South Korea, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 86 pages

Under the popularity of lower alcohol content in alcoholic drinks, manufacturers actively renewed products containing lower alcohol. Consumers also prefer to drink spirits-based cocktails in bars or pubs rather than enjoying straight whiskies or other spirits. As a result, soju, vodka and liqueurs showed a healthy growth rate, while whiskies, and brandy and cognac continued to decline in 2014. Meanwhile, RTDs was negatively affected by the strong performance of cocktail-based spirits; in...

Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in South Korea, Euromonitor International
ALCOHOLIC DRINKS IN SOUTH KOREA
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Drinking Trend for Lower Alcohol and Packaging Innovation Leads Alcoholic Drinks in 2014
New Legislation Is Predicted To Bring About Huge Changes in Beer
Two Top Players Clash in Competitive Beer Environment
Hypermarkets Maintains Representative Off-trade Channel, and Small Breweries Are Focused As Places To Meet New Culture
Alcoholic Drinks Is Expected To Grow Gradually Over the Forecast Period
Key Trends and Developments
Lighter Drinking Habits Change Culture for Korean Heavy Drinkers
Product Renewal Aids Market Stagnation
Fierce Competition Amongst Players Results in Positive Growth for Alcoholic Drinks
Package Innovation With Smaller Sized Products Leads Trend
Summary 1 Key New Product Developments 2014-2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Hite Jinro Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 3 Hite Jinro Co Ltd: Key Facts
Summary 4 Hite Jinro Co Ltd: Operational Indicators
Competitive Positioning
Summary 5 Hite Jinro Co Ltd: Competitive Position 2014
Kooksoondang Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 6 Kooksoondang Brewery Co Ltd: Key Facts
Summary 7 Kooksoondang Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 8 Kooksoondang Brewery Co Ltd: Competitive Position 2014
Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 9 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 10 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
Summary 11 Lotte Chilsung Beverage Co Ltd: Competitive Position 2014
Oriental Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 12 Oriental Brewery Co Ltd: Key Facts
Summary 13 Oriental Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 14 Oriental Brewery Co Ltd: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2014
Category Data
Table 26 Sales of Beer by Category: Total Volume 2009-2014
Table 27 Sales of Beer by Category: Total Value 2009-2014
Table 28 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 29 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 34 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 35 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 36 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 37 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 38 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 39 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 40 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 41 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 42 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 48 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 54 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 55 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 56 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2014
Category Data
Table 61 Sales of Spirits by Category: Total Volume 2009-2014
Table 62 Sales of Spirits by Category: Total Value 2009-2014
Table 63 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 64 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 70 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 72 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 73 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 75 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 76 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 77 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 78 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 79 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 80 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 81 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 82 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 83 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 84 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 85 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 86 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 87 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 88 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 89 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Wine by Category: Total Volume 2009-2014
Table 91 Sales of Wine by Category: Total Value 2009-2014
Table 92 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 93 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 94 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 95 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 96 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 97 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 98 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 99 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 100 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 101 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 102 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 103 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 104 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 105 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 106 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 107 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 108 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 109 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 110 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 111 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 112 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 113 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 114 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 115 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 116 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 117 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 118 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 119 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 120 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 121 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 122 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 123 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 124 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 125 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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