Table of Contents
Craft beers continue to encounter the favour of the Italian consumer base and major grocery retailers have been capitalising on this trend by dedicating increasing shelf space to these types of products. Considering that all of Italy’s major grocery retailers are pursuing a strategy that focuses on offering predominantly local products, which are considered more sustainable from an ethical and environmental standpoint, local craft beers are becoming more prominent on retail shelves.
Euromonitor International's Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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