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Beer in South Korea, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 41 pages

Beer recorded 3% total volume growth in 2014 due to the strong performance of imported and craft lager in off-trade and on-trade respectively. Non/low alcohol beer also recorded slight growth with a 1% volume growth rate and stout also maintained a positive growth rate with product variety during 2014. Under the continuous economy downturn period, consumers’ preferences for premium and beer which is a little different continued.

Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in South Korea, Euromonitor International
BEER IN SOUTH KOREA
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Category Data
Table 1 Sales of Beer by Category: Total Volume 2009-2014
Table 2 Sales of Beer by Category: Total Value 2009-2014
Table 3 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 10 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 12 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 13 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 15 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 17 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 18 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Hite Jinro Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 2 Hite Jinro Co Ltd: Key Facts
Summary 3 Hite Jinro Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Hite Jinro Co Ltd: Competitive Position 2014
Lotte Chilsung Beverage Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 5 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 6 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Lotte Chilsung Beverage Co Ltd: Competitive Position 2014
Oriental Brewery Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 8 Oriental Brewery Co Ltd: Key Facts
Summary 9 Oriental Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 10 Oriental Brewery Co Ltd: Competitive Position 2014
Executive Summary
Drinking Trend for Lower Alcohol and Packaging Innovation Leads Alcoholic Drinks in 2014
New Legislation Is Predicted To Bring About Huge Changes in Beer
Two Top Players Clash in Competitive Beer Environment
Hypermarkets Maintains Representative Off-trade Channel, and Small Breweries Are Focused As Places To Meet New Culture
Alcoholic Drinks Is Expected To Grow Gradually Over the Forecast Period
Key Trends and Developments
Lighter Drinking Habits Change Culture for Korean Heavy Drinkers
Product Renewal Aids Market Stagnation
Fierce Competition Amongst Players Results in Positive Growth for Alcoholic Drinks
Package Innovation With Smaller Sized Products Leads Trend
Summary 11 Key New Product Developments 2014-2015
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources












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