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Fragrances in Hungary, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

Fragrances continued to benefit from rising household incomes, and recorded stable 1% volume growth in 2014. Growth was primarily driven by the success of premium products, since many consumers could afford more expensive products under the improving economic conditions. However, unit prices were quite depressed during 2014, due to the low inflation rate and frequent discounting actions; therefore value sales increased slightly in the premium segment, and they stagnated or declined in the mass...

Euromonitor International's Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fragrances in Hungary, Euromonitor International
FRAGRANCES IN HUNGARY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
L'Oreal Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 L'Oreal Magyarország Kft: Key Facts
Summary 2 L'Oreal Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Magyarország Kft: Competitive Position 2014
Unilever Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 4 Unilever Magyarország Kft: Key Facts
Summary 5 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 Unilever Magyarország Kft: Competitive Position 2014
Executive Summary
Stable Growth in Beauty and Personal Care
Health-oriented Claims Drive Innovation
the Growth of Private Label Ceases
Herbal Oils, the New Magic Ingredients
Moderate Growth Is Expected in Beauty and Personal Care
Key Trends and Developments
Soap Tax - the Latest Drag on Manufacturers
Natural Products Come To the Fore
Rapid Development of Online Distribution
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources












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