Table of Contents
Fragrances continued to benefit from rising household incomes, and recorded stable 1% volume growth in 2014. Growth was primarily driven by the success of premium products, since many consumers could afford more expensive products under the improving economic conditions. However, unit prices were quite depressed during 2014, due to the low inflation rate and frequent discounting actions; therefore value sales increased slightly in the premium segment, and they stagnated or declined in the mass...
Euromonitor International's Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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