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Fragrances in Poland, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

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In 2014, fragrances continued to decline in terms of value sales, which was related to smarter shopping. Customers increasingly looked for favourable price discounts which enabled them to save. Moreover, the number of internet retailers offering fragrances at much lower prices than store-based retailers increased and thus customers often tested the fragrances in stores and then made the final purchase online. This also contributed to increasing share of Internet retailing within fragrances.

Euromonitor International's Fragrances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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