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Home Improvement in the Netherlands, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

With a slight recovery in the economy, and a recuperating housing market, home improvement gained momentum following the rapid decline that was experienced in the review period. According to CBS published studies, 36% more houses were sold in 2014 compared to 2013. In addition, higher disposable incomes coupled with falling household debt paved the way for households to undertake renovation projects.

Euromonitor International's Home Improvement in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in the Netherlands, Euromonitor International
HOME IMPROVEMENT IN THE NETHERLANDS
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Koninklijke Sphinx BV in Home and Garden (netherlands)
Strategic Direction
Key Facts
Summary 1 Koninklijke Sphinx BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Koninklijke Sphinx BV: Competitive Position 2014
Executive Summary
Cautious Economic Recovery Spurs Consumer Spending
Private Label and Ikea Maintain Value Growth
Store-based Retailing Remains the Favoured Shopping Channel
Home and Garden Set To Stabilise Over the Forecast Period
Key Trends and Developments
Fragile Recovery in Dutch Economy Spurs Consumer Spending in Home and Garden
Urbanisation and Growth in Single Households Alters Demand for Home and Garden Products
Hybrid Consumers Boost Private Label
Digitalisation Transforms Home and Garden Retail Concepts
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 3 Research Sources












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