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Menswear in China, Euromonitor International

  • March 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Menswear witnessed current value growth of 5% to achieve sales of CNY492 billion in 2015. Given increasing disposable incomes and the emerging middle class, men in China now care more about brand reputation and product quality to illustrate their taste and social status. Moreover, male consumers tend to pay more attention to non-homogeneous brands, especially foreign brands with better design and cut, to indicate their personality.

Euromonitor International’ s Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men’ s Nightwear, Men’ s Outerwear, Men’ s Swimwear, Men’ s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in China, Euromonitor International
MENSWEAR IN CHINA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2010-2015
Table 2 Sales of Menswear: Value 2010-2015
Table 3 Sales of Menswear: % Volume Growth 2010-2015
Table 4 Sales of Menswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Menswear: % Value 2011-2015
Table 6 LBN Brand Shares of Menswear: % Value 2012-2015
Table 7 NBO Company Shares of Men' s Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Men' s Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Men' s Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Men' s Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Men' s Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Men' s Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Men' s Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Men' s Underwear: % Value 2012-2015
Table 15 Forecast Sales of Menswear: Volume 2015-2020
Table 16 Forecast Sales of Menswear: Value 2015-2020
Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020
Bestseller Fashion Group (tianjin) Co Ltd in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 1 Bestseller Fashion Group (TianJin) Co Ltd: Key Facts
Retail Operations
Internet Strategy
Chart 1 Bestseller Fashion Group (TianJin) Co Ltd: Only in Shanghai
Competitive Positioning
Summary 2 Bestseller Fashion Group (TianJin) Co Ltd: Competitive Position 2015
Nike (china) Inc in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 3 Nike (China) Inc: Key Facts
Retail Operations
Internet Strategy
Chart 2 Nike (China) Inc: Nike in Shanghai
Competitive Positioning
Summary 4 Nike (China) Inc: Competitive Position 2015
Executive Summary
the Apparel and Footwear Market in China Continues To Slow Down
Sporty Fashion Leads the Way
More International Brands Enter Chinese Market Through Different Strategies
E-commerce Continues To Increase Popularity Among Chinese Consumers.
Apparel and Footwear Expected To Perform Well Over the Forecast Period
Key Trends and Developments
Full Implementation of Two-child Policy in China Spurs Childrenswear Industry
Sports Industry Shows Recovery
Internet Retailing Developing Rapidly in China
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources

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