Table of Contents
Menswear witnessed current value growth of 5% to achieve sales of CNY492 billion in 2015. Given increasing disposable incomes and the emerging middle class, men in China now care more about brand reputation and product quality to illustrate their taste and social status. Moreover, male consumers tend to pay more attention to non-homogeneous brands, especially foreign brands with better design and cut, to indicate their personality.
Euromonitor International’ s Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Men’ s Nightwear, Men’ s Outerwear, Men’ s Swimwear, Men’ s Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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