Table of Contents
With a strong performance of imported spirits, apart from brandy, cognac and whiskies and turning to positive volume growth rate for soju, spirits increased by 7% in total volume terms during 2014. Due to new lower alcohol soju and the drinking trend of consumers who preferred spirit-based cocktails rather than RTDs led to overall spirits recording positive growth. However, brandy and cognac and whiskies continued to decline in 2014.
Euromonitor International's Spirits in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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