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Sportswear in China

  • March 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

In 2015, supported by the favourable national policy towards the sports industry and increasing consumer desire to lead healthy lifestyles, the passion for sports participation remained unabated among Chinese consumers and continued to spur overall market growth. In order to respond to the “National Fitness” initiative, local governments actively launched sports activities such as city marathons and colour runs to encourage more residents to participate in such events. Meanwhile, a number of...

Euromonitor International’ s Sportswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sportswear in China
SPORTSWEAR IN CHINA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sportswear: Value 2010-2015
Table 2 Sales of Sportswear: % Value Growth 2010-2015
Table 3 NBO Company Shares of Sportswear: % Value 2011-2015
Table 4 LBN Brand Shares of Sportswear: % Value 2012-2015
Table 5 Distribution of Sportswear by Format: % Value 2010-2015
Table 6 Forecast Sales of Sportswear: Value 2015-2020
Table 7 Forecast Sales of Sportswear: % Value Growth 2015-2020
Nike (china) Inc in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 1 Nike (China) Inc: Key Facts
Retail Operations
Internet Strategy
Chart 1 Nike (China) Inc: Nike in Shanghai
Competitive Positioning
Summary 2 Nike (China) Inc: Competitive Position 2015
Executive Summary
the Apparel and Footwear Market in China Continues To Slow Down
Sporty Fashion Leads the Way
More International Brands Enter Chinese Market Through Different Strategies
E-commerce Continues To Increase Popularity Among Chinese Consumers.
Apparel and Footwear Expected To Perform Well Over the Forecast Period
Key Trends and Developments
Full Implementation of Two-child Policy in China Spurs Childrenswear Industry
Sports Industry Shows Recovery
Internet Retailing Developing Rapidly in China
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 9 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 14 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

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