Table of Contents
The Italian wine production landscape has always been characterised by the strong presence of small and medium-sized enterprises, often family-owned estates producing limited amounts of high quality wine. The links between the family and the land were strong and each brand had distinctive notes that made it unique. During recent years, however, the difficult economic environment has made it extremely difficult for these small manufacturers to stay afloat in light of decreasing consumption and...
Euromonitor International's Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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