Table of Contents
Womenswear recorded current value growth of 7% in 2015, to achieve sales of CNY834 billion. Since the economic downturn has undermined consumer confidence and purchasing intention, the high-end market has given way to the mass market. Thus fast fashion womenswear has enjoyed higher growth and continued its expansion in China due to the stylish designs at affordable prices. In addition, more promotions were held in 2015 to increase sales. For example, in addition to its regular twice-yearly...
Euromonitor International’ s Womenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Women’ s Nightwear, Women’ s Outerwear, Women’ s Swimwear, Women’ s Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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