Table of Contents
Changing consumer purchasing behaviour significantly impacted the market structure in 2014. In general, consumers continued to switch from traditional products (such as white vodka and lager) to either other lower-ABV categories or to more sophisticated extensions of existing brands. Overall trends towards products containing less alcohol resulted in further healthy development of categories such as wine and cider/perry. New flavoured products in other liqueurs are a combination of brands...
Euromonitor International's Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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