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Alcoholic Drinks in Poland, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 115 pages

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Changing consumer purchasing behaviour significantly impacted the market structure in 2014. In general, consumers continued to switch from traditional products (such as white vodka and lager) to either other lower-ABV categories or to more sophisticated extensions of existing brands. Overall trends towards products containing less alcohol resulted in further healthy development of categories such as wine and cider/perry. New flavoured products in other liqueurs are a combination of brands...

Euromonitor International's Alcoholic Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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