Table of Contents
In 2014, the Polish economy registered noticeable progress for the first time since the economic collapse in 2008. The GDP increased by 3% which resulted in better financial conditions for Polish businesses. The unemployment rate reduced and salaries increased on average by 3% in current terms. These macroeconomic developments in turn improved consumer sentiment and to some extent influenced purchasing behaviour in the beer market, in particular in terms of openness to products more expensive...
Euromonitor International's Beer in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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