Table of Contents
Swedish consumers, especially more price-sensitive consumers, are willing to experiment in their choice of wine, demonstrating a strong willingness to try different types of wines with an active curiosity and interest in new product launches. This is particularly true in relation to still red wine but less so for still white wine. The willingness to experiment characterised the wine category in Sweden during 2014 with trade sources reporting a particularly high number of new launches via the...
Euromonitor International's Wine in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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